Start-up of the week: Online referral and rewards platform Buyapowa
You will need to subscribe to Retail Week to read full article online or in the magazine, but here are a few of the highlights we can share with you:
Beneath a picture of Buyapowa's CEO and Founder Gideon Lask (above), the article explains that Buyapowa enables retailers to 'integrate [the Buyapowa Introduce-a-Friend platform] into their existing ecommerce offer' to incentivise 'brand advocacy for online shoppers'.
The article by Grace Bowden continues that 'as online retail continues to evolve it is necessary for retailers to have a variety of ways for customers to engage with their offer' and that 'Buyapowa simplifies and incentivises sharing retail recommendations for customers whilst simultaneously offering retailers insight into their customers’ shopping habits and drawing attention to brand advocates.'
Quoting Gideon, the article adds that 'with ad-blockers eliminating marketing messages and SEO hanging on the whim of Google’s latest update, Buyapowa brings word of mouth to online retail to increase customer engagement and brand advocacy'