Five ways gamification can ignite your retail sales

Five ways gamification can transform retail

I have no idea how fruit machines work. Sure, I get the ‘line up three bunches of cherries to win’ classic, but the all-singing-all-blinking monstrosity that mocked me in the pub yesterday? Absolutely clueless. And yet, somehow, its combination of twinkly lights, bashy buttons and blippy noises had me chucking coins into it like owning money was going out of fashion.

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The incubator effect: why Dell do social commerce better than anyone else

Dell and the incubator effect

It’s a bit rough and ready. There’s no flashing animation or pumping soundtrack. But this screencast presentation on Social Commerce from Sprinklr and Dell’s Steven Tedjamulia is one of the most insightful things we’ve watched in a long, long time. In it, he focuses on the five core elements which have made Dell real innovators in this field:

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