Fun88 Hits the Jackpot with Customer Referrals

When an online gaming brand as innovative as Welton Play's Fun88 rethinks customer acquisition, I guess you would be interested to know more?

Unfortunately, due to some clever IP address detection and redirects, you won't be able to see Fun88's new Refer-a-Friend Scheme unless you live in South East Asia, so we prepared this short video to show you how it works.

Enjoy the video!

Fun88 is just one of many leading brands and retailers, across a whole host of verticals, that successfully countered high customer acquisition costs with Buyapowa's referral marketing software. If you'd like to see some case studies, or even see a full demo of our platform, we'd love to hear from you .

Just drop us a line and we can share what we have learned about referral marketing from working with over 100 of the World's leading brands and retailers!

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Paddy Power supercharges Summer ‘14 social strategy with Buyapowa

paddypowerbloglogo

Bookmaker turns to social-selling platform Buyapowa to drive word-of-mouth around summer sporting events in UK and Ireland.

Referral marketing campaign to boost customer acquisition and organic reach across social networks.

Co-buying promotions to focus on key events and FIFA World Cup

NEWS RELEASE

London, 03/7/14 – The bookmaker Paddy Power today launches a new word-of-mouth social media campaign, designed to capture the excitement of online audiences across the summer sporting events including the FIFA World Cup.

The ongoing social commerce campaign, launched in partnership with social-selling platform Buyapowa, will give sports fans the opportunity to earn special rewards including improved odds by spreading the word amongst family and friends. Launching today, the first promotion will focus on the World Cup quarter finals.

The series of co-buying promotions will offer Paddy Power’s online followers and existing customers the opportunity to increase the odds they receive on the bets they’ve already placed, by getting friends and family in on the deal. The more people who take part and commit to buy, the better the price gets for everyone, creating a built-in incentive for sports fans to drive word-of-mouth. A top prize will also go to the customer who generates


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Analysis: Paddy Power are favourites to revolutionise social

Paddy Power In-Play

"Every man", said Paddy Power CEO Patrick Kennedy on a recent call with city analysts, "over the age of 18 on Facebook in the UK is connected to at least one Paddy Power fan."

Them's fighting words and, being a) a man, b) in the UK and c) waaaay older than 18 (weep), I thought I'd give it a go. Guess what? I'm connected to three Paddy Power fans. Turns out that hot air wasn't nearly hot enough.

The important thing, though, is that Paddy Power aren't simply sitting back on their laurels and enjoying their place at social's top table. It's not enough for them to have over a million people listening to them on Facebook, they've got people talking about them, too. In fact, if you compare them with other brands who have similar a number of Fans, they generate six times as much conversation as Costa Coffee, 48 times as much as Pringles and 83 times as much as Blackberry. And Blackberry are in the conversation business.

All this is because, 18 months ago, Paddy Power totally reassessed their growth strategy. As underdogs, they were in no position to compete on level terms with the likes of


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