Fun88 Hits the Jackpot with Customer Referrals

When an online gaming brand as innovative as Welton Play’s Fun88 rethinks customer acquisition, I guess you would be interested to know more?

Unfortunately, due to some clever IP address detection and redirects, you won’t be able to see Fun88’s new Refer-a-Friend Scheme unless you live in South East Asia, so we prepared this short video to show you how it works.

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Paddy Power supercharges Summer ‘14 social strategy with Buyapowa

paddypowerbloglogo

Bookmaker turns to social-selling platform Buyapowa to drive word-of-mouth around summer sporting events in UK and Ireland.

Referral marketing campaign to boost customer acquisition and organic reach across social networks.

Co-buying promotions to focus on key events and FIFA World Cup

NEWS RELEASE

London, 03/7/14 – The bookmaker Paddy Power today launches a new word-of-mouth social media campaign, designed to capture the excitement of online audiences across the summer sporting events including the FIFA World Cup.

Read more

Paddy Power supercharges Summer ‘14 social strategy with Buyapowa

paddypowerbloglogo

Bookmaker turns to social-selling platform Buyapowa to drive word-of-mouth around summer sporting events in UK and Ireland.

Referral marketing campaign to boost customer acquisition and organic reach across social networks.

Co-buying promotions to focus on key events and FIFA World Cup

NEWS RELEASE

London, 03/7/14 – The bookmaker Paddy Power today launches a new word-of-mouth social media campaign, designed to capture the excitement of online audiences across the summer sporting events including the FIFA World Cup.

Read more

Analysis: Paddy Power are favourites to revolutionise social

Paddy Power In-Play

“Every man”, said Paddy Power CEO Patrick Kennedy on a recent call with city analysts, “over the age of 18 on Facebook in the UK is connected to at least one Paddy Power fan.”

Them’s fighting words and, being a) a man, b) in the UK and c) waaaay older than 18 (weep), I thought I’d give it a go. Guess what? I’m connected to three Paddy Power fans. Turns out that hot air wasn’t nearly hot enough.

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