What do you get when you decide to work with Buyapowa? Well, you get unprecedented numbers of valuable new customers, acquired via the world’s leading refer-a-friend platform. You get unlimited support and guidance from our team of advocacy experts, plus a fully-managed service which makes launching and refining your programme a breeze. But, most importantly, you get to come to the annual Buyapowa Client Summit – just like these wonderful people did this week:
As always, it was a blast – and it turned out to be every bit as enlightening as it was fun, thanks to absolutely fascinating guest presentations from Bulb’s Jenny Zhao and SMARTY’s Ian Buckley, plus a panel chaired by ecommerce legend Matthew Tod and featuring Vodafone’s Daniel Thomas. From our side, we were delighted to announce several brand new features coming soon to the Buyapowa platform, and to explain how our clients can use some whip-smart psychological hacks to supercharge their referral programmes.
Acquiring new customers is tough. But imagine if 20% of them could be acquired as the result of an intro from an existing customer. That’s the kind of result being achieved by companies using Buyapowa’s introduce-a-friend platform.
It plugs seamlessly into your existing website or app. Simply turn it on and it incentivises and equips existing customers to engage, to share and to acquire new ones for your business. Again and again and again. Here’s the leading fashion retailer River Island, use Buyapowa’s platform to get their existing shoppers recruiting their friends. Enjoy the video!
It’s a big month for us, as L’Oréal – the world’s largest cosmetics company – launches a new customer acquisition programme using the Buyapowa platform. We’ll be helping some of their best-loved brands to bring peer-to-peer selling – a cosmetics industry tactic ever since Victorian times – beautifully up to date.
After The Party…The Hangover!
Well as parties go, this year’s Black Friday weekend was ‘one huge sales party’!
We are not going to bore you by repeating all the stats about how many billion dollars of sales were made, how many million parcels need to be delivered or what was the average response time for the Argos or Target website. Let’s suffice it to say that US$4.4bn spent online in the US and £1.1bn spent online in the UK is a big party in anyone’s vocabulary.
Leading UK Magazine Publishers Drive Subscriber Growth from Referrals
After a difficult decade for the global magazine industry, beset by competition from abundant free content online and peer to peer sharing of copyrighted information, 2015 was predicted to be the year that digital revenue gains finally outweighed falling print revenue. So it is encouraging to see the UK, with its long and illustrious history of printed magazines and pamphlets, leading the way in adopting innovative solutions to drive subscriptions growth across print and digital, as seen in the recent PPA ABC Consumer Magazines Report in August 2015.
How Innovation Has Made Sampling Better…….And Saved the Earth Tons of Trash!
If there was an area of marketing ripe for innovation it had to be sampling!
If you have any doubts, then the next time a smiley young person presses a face cream pack or International SIM card into your hand, just check the mountain of discarded packets round the corner.