Social Commerce: from Robbie Williams to... well, wait and see

Robbie Williams to... well, wait and see!

We met with a record-breaking, platinum-selling music artist earlier today, and we're very excited about the plans we're drawing up for their forthcoming Social Commerce channel. Of course, this isn't the first time we'll have powered Social Commerce for a musical megastar - getting their legions of social media fans shopping and sharing in unprecedented numbers.

You might have the biggest number of Facebook fans imaginable, but how can you draw more attention to your commercial offering without scaring those fans away? As the man almost sang, "Let me educate you"...

THE CHALLENGE

Silver charm bracelets, boutique silk scarves, aromatherapeutic scented candles. Limited edition magazines, books and framed awards. Who knew Robbie Williams offered so many high-quality items of collectable memorabilia? Not his fans, according to the relatively low levels of traffic his online store received, and certainly not his social community - who would have run a mile if endless commercial messages had been forced upon them in a fallow period between album releases, when any real news about the star was, from their point of view, frustratingly hard to come by.

Music Week Silver charm bracelets, boutique silk scarves, aromatherapeutic scented candles. Limited edition magazines, books and framed awards. Who


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