That’s the way (uh huh, uh huh) I psych it

The psychology of referral

Step right in. Make yourself comfortable on the couch there. Yes, yes – lie down. Good, very good.

Now, what seems to be the matter with you? What’s that? You’re sad? Tell me more about that. M-hmm, uh-huh, I see. Well, it seems to me that you’re understandably troubled by missing Buyapowa’s webinar about the psychology of referral this week. And now you feel a tremendous sense of loss, grief and shame.

Read more

Carrefour: winner is served

Carrefour is on a mission. Within the next three years, the world’s second largest retail group wants to change the way it does business: rationalising its campuses, exploring new partnerships and reducing costs. It wants to change the way we eat: au revoir to planet-killing crap; bonjour to healthy, sustainable nourishment. And it wants to change the way we shop – a process that’s already underway in the group’s homeland, France, with the integration of all its services under one digital roof:

Read more

Carrefour: Le vainqueur est servi

Le deuxième groupe de distribution au monde veut changer sa façon de faire des affaires. Ainsi, au cours des trois prochaines années, Carrefour a pour missions: rationaliser ses centres, explorer de nouveaux partenariats et réduire ses coûts. Le groupe veut changer notre façon de manger : au revoir aux cochonneries qui tuent la planète, et bonjour à une alimentation saine et durable. Et Carrefour veut changer notre façon de consommer – un processus qui est déjà en cours dans le pays d’origine du groupe, la France – avec l’intégration de tous ses services sous un seul et et même site :

Read more

Six marketing, retail and advocacy trends for 2019

Advocacy trends for 2019

We got a brand new crystal ball as an early Christmas present. Not one of those rubbish ones from ‘The Wizard Of Oz’, which just shows flying monkeys and melty witches. Nope, our one’s much more useful, because it allows us to peek behind the curtain and see what’s in store in the world of marketing, retail and our own particular field of expertise: advocacy.

Read more