Conrad plug in Buyapowa to power their referrals

Conrad

As one of Europe's leading multi-channel retailers of electronic gadgets and gizmos, Conrad know a thing or two about technology. That's why millions of customers visit their websites and stores each month, selecting from among half a million products from brands including Apple, Microsoft, Philips, Samsung and LG.

It's also why they've quickly spotted the potential in referral technology: the fast-growing marketing tool in mainland Europe. To get up and running quickly - but with unlimited room for growth - they've selected the Buyapowa referral platform, and the first of their programmes goes live across France today.

Phase one of the programme sees every successful referral rewarded with €15 credit, while friends are incentivised to make their first purchase at Conrad via a 20% saving plus free delivery. Further phases will roll out over the coming weeks and months, as Conrad experiment with Buyapowa's unique multiple-referral engine and omnichannel referral tools.

Stay tuned for more details and, if you'd like to learn more about our platform and the exciting work we're doing in the world of retail, just get in touch.

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The Web Changed. We Changed. So why are Retailers stuck back in 2003?

2003

Time for a little history lesson.

If you are old enough (Millennials excused here!) to remember the first retail websites in the mid ‘90s, they were pretty boring, basically online versions of print brochures that took ages to download on your dial-up modem. It wasn’t until companies like Amazon, eBay and Pegasus realised the potential to disintermediate traditional retail, that ecommerce was born. But that didn’t bring much interaction beyond ‘people who bought this also bought that’.

Neither did ‘Web 2.0’, a term Tim O’Reilly popularised in 2004, make ecommerce ‘social’, rather it just coined a term for a series of things that made the web more ‘social’ like blogs, wikis and video sharing.

Actually two further developments had more impact. The first was the explosion of broadband access and speeds after the turn of the century, and the second was the launch of the leading social networks after 2003, and more particularly their exponential growth after 2005/6, which changed the way we interacted online.

Now that everyone could access the Internet both at work and at home, and with so many potential customers spending lots of time on social and freely giving valuable personal


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