3 Tips to Encourage Word of Mouth Marketing Today

Before the days of social media – before viral videos and sponsored ads – was the natural social interaction between consumers: the recommendation of a product or service from one person to the next.

Word of mouth marketing (WOMM) is the organic communication of information from one person to another about a brand, product or service. It is most often influenced and driven by a positive interaction that an individual has had with a brand. WOMM is nothing new, and has been reviewed and discussed in a number of articles. More recently, there has been strong evidence for WOMM to succeed in the credit union space.  With customer satisfaction levels at an all-time high for credit unions, and with 64% of marketing executives believing word of mouth is the most effective form of marketing, customer referral programs just make sense.

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We’ve got The AA’s referral programme on the road

We’re really excited to announce the launch of The AA’s brand new referral programme.

When you think of The AA, you probably imagine their iconic yellow breakdown vans rescuing drivers by the roadside in all sorts of inclement weather. But The AA has come a long way since its origins in 1905 (when it was a protest committee formed to combat police oppression of motorists!), and it’s now one of the UK’s leading financial service organisations.

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REFER-A-FRIEND ‘HOW IT WORKS’ VIDEO

Acquiring new customers is tough. But imagine if 20% of them could be acquired as the result of an intro from an existing customer. That’s the kind of result being achieved by companies using Buyapowa’s introduce-a-friend platform.

It plugs seamlessly into your existing website or app. Simply turn it on and it incentivises and equips existing customers to engage, to share and to acquire new ones for your business. Again and again and again. Here’s the leading fashion retailer River Island, use Buyapowa’s platform to get their existing shoppers recruiting their friends. Enjoy the video

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One referral good. Many referrals better.

Get your customers referring again & again

Most referral platforms regard one referral per participant as a success but, here at Buyapowa, some of our clients regularly see 10, 20, even hundreds of paying referrals generated by their most active super-advocates. In fact, across our entire range of clients, one in every 50 referrers is responsible for almost 20% of all referrals. Find these people, equip, incentivise and nurture them, and the rewards can be immense.

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A quick tour of Space NK’s Refer-a-Friend Programme

When Space NK, the innovative and internationally respected cosmetics retailer, drives new customer acquisition by empowering and enabling its existing customers to refer their friends and family, then surely that merits a closer look?

If you haven’t already seen Space NK’s very successful Refer-a-Friend Progamme, this short two minute video will give you a quick view of how it works.

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