One referral good. Many referrals better.

Get your customers referring again & again

Most referral platforms regard one referral per participant as a success but, here at Buyapowa, some of our clients regularly see 10, 20, even hundreds of paying referrals generated by their most active super-advocates. In fact, across our entire range of clients, one in every 50 referrers is responsible for almost 20% of all referrals. Find these people, equip, incentivise and nurture them, and the rewards can be immense.

In the slides below, we examine some great examples and unveil the tools and tactics you need to get your customers bringing in more friends than ever before. Some of them make use of technology, others lean on psychology, but they can all make a massive difference to the success of your referral programme.


Download as PDF (2.4MB)

If you have a referral scheme and would like to know how to get your customers referring more of their friends - or even if you're thinking about setting up your very first scheme and want to get ahead of the curve - we'd love to chat with you


▸ Continue reading

Now powering referral marketing across Norway

Like apple pie, muscle cars and blue jeans, referral marketing used to be a quintessentially American phenomenon. But, in the past few years, it’s spread like wildfire across the globe: first in the UK, then throughout Asia and Western Europe and now - with a bang - in Norway.

So, it’s no surprise that, hot on the heels of FMCG brand Zentio and the leading fashion retailer Nelly, our latest client win is a Norwegian one - the digital grocer (and Norway's fastest growing entrepreneurial company), marked.no.

Having worked with the likes of Ocado and Tesco, our team have unrivalled experience in the grocery sector, and we’re excited to see what we can achieve with a grocer that’s so innovative it's already delivering directly to people’s parked cars. It's certainly making great use of one of Buyapowa’s most innovative features - our referral leaderboard - meaning that the marked.no customer who gets the most friends shopping will get to enjoy dinner with world champion master chef, Geir Skeie.

Marked.no joins the ever-growing list of leading brands and retailers in the Nordics and across the globe that have placed their trust in


▸ Continue reading

How to create a referral perfect storm like Virgin

Coke and Mentos. Potassium and water. Samsung phones and electricity. When you put some things together, they just go BANG. Now, in the plaid-suited, kipper-tied world of meteorology and / or George Clooney movies, they call a confluence of phenomena resulting in dramatic conditions a 'perfect storm'. In the world of referral marketing, we just call it super-cool.

Referral marketing is all about getting people to share their love of a brand or a product with their friends. So, for referral marketing to work - and boy can it work - two things tend to make big difference: a brand people adore, or a product they love to talk about. When you get both of those together - beloved brands and passion products - that’s a referral perfect storm, such as the one we’ve just launched with Virgin Wines: an absolutely iconic brand and wine, a product which gets more Google results than ‘doughnuts’, ‘cuddles’ and ‘Jesus’ combined.

We’ll come back to Virgin Wines later but, first, let’s take a look at what we mean by those two terms: beloved brands and passion products.

BELOVED BRANDS

Every year, Superbrands (UK) Ltd publish their list of Britain’s


▸ Continue reading

Is this L'Oréal's Uber moment?

It's a big month for us, as L'Oréal - the world's largest cosmetics company - launches a new customer acquisition programme using the Buyapowa platform. We'll be helping some of their best-loved brands to bring peer-to-peer selling - a cosmetics industry tactic ever since Victorian times - beautifully up to date.

It couldn't come at a better time, with the challenge of acquiring new customers growing more and more difficult for the skincare and beauty industry every day. Shoppers are blinded by the flood of pharma-jargon spewing out of billboards and tv adverts ("five times more prettiness particles than other brands!"). Meanwhile, new players and hipster indies come to market every day, creating such an avalanche of choice that it's easier to find a botox needle in a haystack than it is to settle on a new moisturiser.

And the people we used to turn to for help - the celebrities, YouTubers and bloggers collectively known as 'influencers' - are so utterly in the thrall of paid promotions and playing the PR game that, every time you take their advice and purchase today's 'holy grail' product, you can't help but feel that it's your gullability which is paying for the


▸ Continue reading

The GLOSSYBOX Refer-a-Friend programme in 2 minutes

When GLOSSYBOX, the leading beauty subscription service, decides to empower and reward its customers for referring their friends and family, then surely that is worth taking a look? Particularly when the brand is rewarding and incentivising those referrals using its very own GLOSSYdot loyalty points programme.

Enjoy the video!

If you haven't already seen the GLOSSYBOX introduce a friend programme, the short walk-through above will show you how it works.

GLOSSYBOX is just one of many leading brands and retailers that have put their trust in the Buyapowa referral marketing platform. If you'd like to see some case studies, or if you fancy a full demo of our platform, we'd love to hear from you.

Just drop us a line and we can share what we have learned about referral marketing from working with over 100 of the World's leading brands and retailers!

See Recent Buyapowa Client Activity:


▸ Continue reading