Everything we know about referral rewards and incentives. (Hint: it’s everything there is to know.)

Everything we know about rewards and incentives

You learn a thing or 39 working at Buyapowa, the world’s leading referral marketing platform. And, day in day out, we share what we know with our hundreds of clients across all kinds of industries – from fashion and beauty to telecoms and financial services, and everything in-between.

One of the topics we’re asked about most often is how to choose the perfect referral rewards and friend incentives. What are the different options available? Which ones work best in which circumstances? What value should they have? And what are the roles of rewards and incentives in the first place?

Well, here’s everything we know. And, now, you do too!
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Our heaven scent referral programme for A.S. Watson’s The Perfume Shop

As the largest international health and beauty retailer in Asia and Europe, A.S. Watson are the leading experts in their sector and home to household-name brands including Savers, Watsons and Superdrug. So it’s no surprise that they’ll be teaming up with Buyapowa, the world’s leading experts in referral marketing, to deliver a refer-a-friend programme for another one of their best-loved brands, The Perfume Shop.

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BT Mobile, Lebara and Three’s Smarty all join the Buyapowa family

BT Mobile, Lebara and Smarty

Just last month, we announced the launch of a refer-a-friend programme for Vodafone’s VOXI sub-brand. Today, we’re delighted to announce that we’ll be working with three further UK telecoms companies: BT Mobile, Lebara and Smarty – the brand new in-house MVNO from another of our clients, Three.

Each of these networks is highly distinct, with singular selling points: BT Mobile offers the UK’s biggest 4G network, free wi-fi and perks such as BT Sport; Lebara specialises in international calling, offering packages including unlimited calls to 50 countries across the globe; while Smarty is one of a new breed of highly-targeted sub-brands with compelling features – in this case, a novel new approach to data, where any unused megabytes are refunded the following month.

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Vodafone refer to Buyapowa for their revolutionary youth sub-brand, VOXI

Vodafone and VOXI embrace referral

Vodafone and Buyapowa are excited to announce a new refer-a-friend programme for the industry-first dedicated youth-brand, VOXI. The innovative programme will play a key part in Vodafone’s marketing campaign for VOXI, and will equip and incentivise customers to encourage their friends to experience the new network’s unique benefits, including endless flexibility with no contracts, unlimited calls & texts and free data for social and chat apps.

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