Everything we know about referral rewards and incentives. (Hint: it’s everything there is to know.)

Everything we know about rewards and incentives

You learn a thing or 39 working at Buyapowa, the world’s leading referral marketing platform. And, day in day out, we share what we know with our hundreds of clients across all kinds of industries – from fashion and beauty to telecoms and financial services, and everything in-between.

One of the topics we’re asked about most often is how to choose the perfect referral rewards and friend incentives. What are the different options available? Which ones work best in which circumstances? What value should they have? And what are the roles of rewards and incentives in the first place?

Well, here’s everything we know. And, now, you do too!
Read more

Our heaven scent referral programme for A.S. Watson’s The Perfume Shop

As the largest international health and beauty retailer in Asia and Europe, A.S. Watson are the leading experts in their sector and home to household-name brands including Savers, Watsons and Superdrug. So it’s no surprise that they’ll be teaming up with Buyapowa, the world’s leading experts in referral marketing, to deliver a refer-a-friend programme for another one of their best-loved brands, The Perfume Shop.

Read more

My Soho Home is your Soho Home

We’re delighted to announce that Soho Home – the interiors and lifestyle brand extension of Soho House – has joined forces with Buyapowa to launch its first ever refer-a-friend programme.

For the past 22 years, Soho House has been synonymous with comfort, style and a certain intangible warmth that its competitors invariably fail to emulate. It’s there the moment you enter any of the group’s 19 clubs or hotels around the world, visit any of their cinemas, dine in any of their restaurants or indulge yourself at any of their spas and beauty parlours.

Read more

BT Mobile, Lebara and Three’s Smarty all join the Buyapowa family

BT Mobile, Lebara and Smarty

Just last month, we announced the launch of a refer-a-friend programme for Vodafone’s VOXI sub-brand. Today, we’re delighted to announce that we’ll be working with three further UK telecoms companies: BT Mobile, Lebara and Smarty – the brand new in-house MVNO from another of our clients, Three.

Each of these networks is highly distinct, with singular selling points: BT Mobile offers the UK’s biggest 4G network, free wi-fi and perks such as BT Sport; Lebara specialises in international calling, offering packages including unlimited calls to 50 countries across the globe; while Smarty is one of a new breed of highly-targeted sub-brands with compelling features – in this case, a novel new approach to data, where any unused megabytes are refunded the following month.

Read more

Golden global: L’Occitane’s referral programme rolls out internationally

L'Occitane's referral programme

Hot on the heels of their recent UK launch, L’Occitane are taking their refer-a-friend programme into five more countries across four continents. As the programme rolls out over the coming weeks, customers in France, Germany, the United States, Brazil and Japan will be equipped and incentivised to introduce their friends to the world-famous luxury beauty brand, earning rewards every time one of them shops.

Read more