Our heaven scent referral programme for A.S. Watson's The Perfume Shop

As the largest international health and beauty retailer in Asia and Europe, A.S. Watson are the leading experts in their sector and home to household-name brands including Savers, Watsons and Superdrug. So it's no surprise that they'll be teaming up with Buyapowa, the world's leading experts in referral marketing, to deliver a refer-a-friend programme for another one of their best-loved brands, The Perfume Shop.

Buyapowa's experience in beauty sector is unparalleled, having worked with brands and retailers including L'Oréal, Feelunique, L'Occitane, Space NK and many more. And, thanks to our ability to integrate with clients' loyalty schemes, plus our omnichannel referral tracking features, we're uniquely placed to deliver a programme that not only gets The Perfume Shop's most passionate customers sharing, it also gets their friends shopping - whether that's online, on mobile or in any one of The Perfume Shop's 250 stores.

Stay tuned for more information about this exciting launch. In the meantime, if you'd like to know more about the Buyapowa platform and how beauty brands and retailers are using it to acquire unprecedented numbers of new customers, just get in touch.

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Everything we know about referral rewards and incentives. (Hint: it's everything there is to know.)

Everything we know about rewards and incentives

You learn a thing or 39 working at Buyapowa, the world's leading referral marketing platform. And, day in day out, we share what we know with our hundreds of clients across all kinds of industries - from fashion and beauty to telecoms and financial services, and everything in-between.

One of the topics we're asked about most often is how to choose the perfect referral rewards and friend incentives. What are the different options available? Which ones work best in which circumstances? What value should they have? And what are the roles of rewards and incentives in the first place? Well, here's everything we know. And, now, you do too!

Rewards

  1. Referral rewards are a thank you to customers who have successfully referred their friends.
  2. They're also something to accelerate that referral in the first place.
  3. Guess what? The first point really isn't important. If the referral was going to happen anyway, a thank you is nice, but it’s ultimately unnecessary. Rewards should be designed to trigger actions that wouldn’t happen on their own.
  4. You’re rewarding referrals, but referring isn’t the action rewards should be designed to trigger. The actual action is sharing with a friend; whether they


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My Soho Home is your Soho Home

We're delighted to announce that Soho Home - the interiors and lifestyle brand extension of Soho House - has joined forces with Buyapowa to launch its first ever refer-a-friend programme.

For the past 22 years, Soho House has been synonymous with comfort, style and a certain intangible warmth that its competitors invariably fail to emulate. It's there the moment you enter any of the group's 19 clubs or hotels around the world, visit any of their cinemas, dine in any of their restaurants or indulge yourself at any of their spas and beauty parlours.

And now anyone can bring a taste of that warmth and luxury into their home, via a meticulously curated selection of furniture, homewares and accessories created for, tested in, and inspired by, their Houses.

Peer-to-peer marketing has always played a huge part in Soho House's success. Back in 1995, anyone who was anyone in the creative industries first experienced the brand via a personal invite from someone in their network. To this day, House memberships are still only attainable once applicants are proposed by existing members.

Now, thanks to the latest referral marketing technology, that sense of tastemakers tipping their friends off to something spectacular has


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River Island launches Friends with Benefits

River Island's new refer-a-friend programme

It's a big day for us here at Buyapowa, as we push the button on an exciting new refer-a-friend programme for the much-loved fashion retailer, River Island. This follows other high-profile launches for leading fashion brands including Zalando, ASOS, New Look and Gap.

For the past six decades, River Island has proudly maintained its place at the cutting edge of high street fashion, tracking trends in technology just as relentlessly as those in design. And it's that hunger to stay ahead that's led to their adoption of referral marketing - now the most effective form of new customer acquisition for fashion brands, both here in the UK and in the 18 other countries where River Island operate worldwide.

Friends are incentivised to shop

By using Buyapowa's ground-breaking refer-a-friend platform, River Island are now able to equip and inspire their army of customers to get their friends shopping. Everyone who does so will receive £10 off their next order, while those friends will be incentived to take the plunge via a trackable 20% saving against their first shop.

For more information about River Island's trend-setting programme, or to find out how the Buyapowa platform can transform your acquisition strategy, just get in touch.

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BT Mobile, Lebara and Three's Smarty all join the Buyapowa family

BT Mobile, Lebara and Smarty

Just last month, we announced the launch of a refer-a-friend programme for Vodafone's VOXI sub-brand. Today, we're delighted to announce that we'll be working with three further UK telecoms companies: BT Mobile, Lebara and Smarty - the brand new in-house MVNO from another of our clients, Three.

Each of these networks is highly distinct, with singular selling points: BT Mobile offers the UK's biggest 4G network, free wi-fi and perks such as BT Sport; Lebara specialises in international calling, offering packages including unlimited calls to 50 countries across the globe; while Smarty is one of a new breed of highly-targeted sub-brands with compelling features - in this case, a novel new approach to data, where any unused megabytes are refunded the following month.

For a number of years, Buyapowa has been the go-to referral marketing platform for the telecoms industry. Clients such as Three and O2 have benefitted enormously from our technology but, equally, we've benefitted from working with them - developing our understanding of the telecoms sector and its customers at a rate and to a degree which would never have been possible without such incredible hands-on experience. And it's that experience which enables our team of experts to


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