L'Occitane formulate the perfect referral programme

L'Occitane

For over 40 years, the world-famous cosmetics brand L'Occitane has elegantly walked the line between accessibility and luxury, equally at home on the high street as it is at some of the world's most exclusive hotels, such as the Four Seasons chain.

Now, they're injecting that same combination of openness and first-rate quality into their digital offering, by launching a refer-a-friend programme - powered by Buyapowa - which engages and equips their army of loyal fans to share their passion for the brand (and a special introductory offer) with their friends.

By using the world's most advanced referral marketing platform, L'Occitane will have access to a cutting-edge suite of features, including Buyapowa's powerful branding module, an in-depth analytics suite and our unique multiple-referral engine, plus exclusive omnichannel referral tools which enable friends to shop online, on mobile or even in-store without impacting the trackability of their referrals.

Find out what makes our platform so special by taking the tour. Or, if you'd like to know more about L'Occitane's cutting-edge new referral programme, just get in touch.

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83% of your customers want you to have a referral scheme

83% of your customers want you to have a referral scheme

Customers expect a lot. And, if you don’t give them what they want, they quickly go elsewhere. Can’t make free returns? See ya. Can’t ship to a secondary address? Adios. Now, according to the Ivy League data-scientists at the Wharton School of Business, 83% of customers want to refer their friends to their favourite brands and services. Crazily, 87% of brands don’t let them.

Hasta la vista. Baby.

Here’s what happens when those customers go looking for a referral scheme on their favourite brands’ websites and come up blank:

That is the LAMEST

These businesses have taken all that goodwill and energy, all that advocacy and potential new business, and turned it into bitterness.

It needn’t be that way. Not only does any good referral scheme make back its capital expense within a matter of weeks, the ongoing results are exactly what we’re all looking for: 80% lower CPAs, eight times greater conversion rates and 50% bigger basket spends.

If you’re straggling, don’t worry. You can get up and running in no time at all by teaming up with Buyapowa's team of experts and using our plug-and-play platform. If you’re uncertain, don’t be.


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Buyapowa: as seen on ASOS

ASOS

When ASOS was set up in the year 2000, just about everyone said that selling fashion online simply couldn't be done. "Ha!" they sneered, while waiting for their dial-up modems to download 'Who Let the Dogs Out' on Napster.

Well, those people are still probably working off their blushes, while ASOS go from strength to strength as the most-searched fashion retailer on Google, selling over 100,000 branded and own-brand products to 13.4 million active customers across the globe. Including eight men's t-shirts and 30 dresses every single minute.

They've achieved that massive success via relentless innovation. As ASOS put it themselves, "we still take risks to this day. We back new trends, brands, platforms and people we believe in, and always go for them full throttle."

As of today, that exciting mix includes the Buyapowa platform, which ASOS have selected to power referral programmes around the world - starting in Russia. This follows our ground-breaking work with other leading fashion retailers including New Look, River Island, Nelly and PrettyLittleThing.

ASOS Russia

Stay tuned for more details and, if you'd like to learn more about our platform and the exciting work we're doing in the world of fashion, just get in


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REFER-A-FRIEND 'HOW IT WORKS' VIDEO

Acquiring new customers is tough. But imagine if 20% of them could be acquired as the result of an intro from an existing customer. That’s the kind of result being achieved by companies using Buyapowa’s introduce-a-friend platform.

It plugs seamlessly into your existing website or app. Simply turn it on and it incentivises and equips existing customers to engage, to share and to acquire new ones for your business. Again and again and again. Here’s the leading online beauty retailer FeelUnique, use Buyapowa’s platform to get their existing shoppers recruiting their friends. Enjoy the video

 

If you would like to know more then drop us a line or simply book a demo.


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Buyapowa and Morgans Hotel Group launch the world’s first luxury hotel referral programme

In conjunction with the Morgans Hotel Group, Buyapowa are excited to announce the world’s first referral marketing programme for a luxury hotel. The innovative scheme equips and incentivises guests and diners at the celebrated Mondrian London Hotel to encourage their friends to stay, eat or drink at the hotel and its iconic restaurant, Sea Containers.

By working with Buyapowa, the world-leaders in referral marketing technology - who also power programmes for brands including ASOS, Ocado, L’Oréal and Telefónica - Morgans Hotel Group have been able to implement their ground-breaking scheme ahead of schedule and with zero IT overheads.

The programme enables diners past and present to visit the seacontainersrestaurant website and share a unique link with their friends - via email, their favourite social network or any mobile messaging app, including SMS and WhatsApp. Any friend visiting their link will be given a code entitling them to a generous saving when they dine at Sea Containers and, once they do, the referrer who sent them will receive a voucher eligible against their next visit.

While the sharing takes place digitally, prospective diners will be able to activate their incentive whether they choose to book online, or even if


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