Referral marketing: it's in the bag

Tesco | marked.no | Ocado | Billa

Click and collect, mobile apps, loyalty schemes, delivery subscriptions, referral programmes. When it comes to grocery, these things aren't luxuries anymore; they're essentials.

Of these, referral is quickly becoming one of the most important, with up to 8% of all online grocery transactions taking place after customers refer their friends.

That's a significant proportion, and it's why Billa - the number one supermarket chain in Austria, which also operates hundreds more stores across Europe - have partnered with Buyapowa to make sure that their customers are incentivised and equipped to get their friends shopping, too.

"Our objective with the referral scheme is to add a powerful tool as part of our CRM strategy while, at the same time, acquiring new customers using our loyal customer base. For us it’s a win-win-win situation for all involved."

Pascal Storer, eCommerce Digital Marketing Manager, Billa

Just like Tesco, Ocado and Norway's marked.no (all of whom chose our award-winning platform to power their referrals), Billa recognise that 80% of customers now expect their favourite brands to operate a referral programme. And, if they don't find one, there's a risk that a) those customers will shop elsewhere, and b) their friends may never


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The science of referral marketing

The Science Of Referral Marketing

As the world’s most advanced referral marketing platform, we spend all day every day digging into what makes people share invites to their favourite brands and retailers and what makes their friends shop. Over the years, we’ve acquired a vast wealth of insight... now it’s time to share it with you.

In this dispatch from our labs, you’ll learn which sharing channels, rewards and incentives work best. We’ll identify which kinds of customers refer the most, the best time to get them involved and how long their referrals can take to come in. And we’ll debunk a myth or two along the way.

All the data in this guide is gathered from studying the results and trends across our hundreds of clients over the 12 months leading up to June 2017.

Ready? Just put your lab coat on and click through the slides below to get started...



Download as PDF (2.MB)

If you're thinking about launching or improving a referral programme, or you fancy even more insight from our experts, just get in touch. We've got a


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83% of your customers want you to have a referral scheme

83% of your customers want you to have a referral scheme

Customers expect a lot. And, if you don’t give them what they want, they quickly go elsewhere. Can’t make free returns? See ya. Can’t ship to a secondary address? Adios. Now, according to the Ivy League data-scientists at the Wharton School of Business, 83% of customers want to refer their friends to their favourite brands and services. Crazily, 87% of brands don’t let them.

Hasta la vista. Baby.

Here’s what happens when those customers go looking for a referral scheme on their favourite brands’ websites and come up blank:

That is the LAMEST

These businesses have taken all that goodwill and energy, all that advocacy and potential new business, and turned it into bitterness.

It needn’t be that way. Not only does any good referral scheme make back its capital expense within a matter of weeks, the ongoing results are exactly what we’re all looking for: 80% lower CPAs, eight times greater conversion rates and 50% bigger basket spends.

If you’re straggling, don’t worry. You can get up and running in no time at all by teaming up with Buyapowa's team of experts and using our plug-and-play platform. If you’re uncertain, don’t be.


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Conrad plug in Buyapowa to power their referrals

Conrad

As one of Europe's leading multi-channel retailers of electronic gadgets and gizmos, Conrad know a thing or two about technology. That's why millions of customers visit their websites and stores each month, selecting from among half a million products from brands including Apple, Microsoft, Philips, Samsung and LG.

It's also why they've quickly spotted the potential in referral technology: the fast-growing marketing tool in mainland Europe. To get up and running quickly - but with unlimited room for growth - they've selected the Buyapowa referral platform, and the first of their programmes goes live across France today.

Phase one of the programme sees every successful referral rewarded with €15 credit, while friends are incentivised to make their first purchase at Conrad via a 20% saving plus free delivery. Further phases will roll out over the coming weeks and months, as Conrad experiment with Buyapowa's unique multiple-referral engine and omnichannel referral tools.

Stay tuned for more details and, if you'd like to learn more about our platform and the exciting work we're doing in the world of retail, just get in touch.

See Recent Buyapowa Client Activity:


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Travelex's innovative new currency exchange referral programme

Travelex, the world's leading specialist provider of foreign exchange, has launched a new referral programme, within the United States. The innovative scheme will incentivise thousands of Travelex customers to encourage their friends to enjoy their lowest price for foreign currency, complete with no extra fees and free shipping over $1,000.

Travelex chose to work with Buyapowa, the world-leaders in referral marketing technology, due to their proven expertise and technology, which also powers referral programmes for leading brands including Sky, L'Oréal, ASOS, The AA and Telefónica.

From now on, customers visiting https://www.travelex.com/refer-a-friend will each be given a unique link to share with their friends - via email, their favourite social network or any mobile messaging app, including SMS and WhatsApp. Any friend visiting their link will receive $5 off their first online currency order, after which the referrer will be rewarded with a $10 gift card.

Following the US launch, Travelex hopes to roll out the programme in further markets, enabling even more customers each year to spread the word among their friends and family - earning great rewards in the process.

Dominic Grounsell, Global Marketing Director at Travelex said: "This new referral scheme forms an


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