Joe Browns new referral scheme

Joe Browns, the quirky Leeds based feel-good lifestyle brand present in over 250 stores worldwide, has partnered with Buyapowa to empower and enable all its customers to recommend the brand they love to friends and family.

As a brand that is passionate about creating wonderfully unique ranges of clothing that people simply love to wear day in day out, Joe Browns takes influences from all over the world to offer something that stands apart from other high street or shopping mall fashion options. They do this by combining bold colours, bright patterns, fabulous silhouettes and high quality, distinctive 3D detailing with authentic little touches and fine details to give customers clothes that help express their individuality.

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Peru innovates, the UK waits…

The UK is rightly celebrated as the ecommerce nation. So, it’s puzzling that the premier department store in an emerging market like Peru should take the lead and introduce a referral programme ahead of the likes of John Lewis, House of Fraser, Selfridges, Debenhams and Harvey Nichols. But that’s exactly what’s happening today, as Oechsle – part of Peru’s multi-billion-dollar Intercorp conglomerate – has gone live with their exciting new referral programme, powered by Buyapowa.

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