Joe Browns new referral scheme

Joe Browns, the quirky Leeds based feel-good lifestyle brand present in over 250 stores worldwide, has partnered with Buyapowa to empower and enable all its customers to recommend the brand they love to friends and family.

As a brand that is passionate about creating wonderfully unique ranges of clothing that people simply love to wear day in day out, Joe Browns takes influences from all over the world to offer something that stands apart from other high street or shopping mall fashion options. They do this by combining bold colours, bright patterns, fabulous silhouettes and high quality, distinctive 3D detailing with authentic little touches and fine details to give customers clothes that help express their individuality.

Because of the uniqueness of the Joe Browns range, it attracts many loyal and passionate brand fans that provide an ideal reservoir to turn positive word-of-mouth into sales. And from today, thanks to Buyapowa's Refer-a-Friend platform, all of those brand fans can offer friends and family a £5 incentive to try the brand for the first time. And for each new customer referred, the referrer also gets £5 store credit against their next purchase.

Gideon Lask, Founder and CEO of Buyapowa said "Frankly for


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Peru innovates, the UK waits...

The UK is rightly celebrated as the ecommerce nation. So, it’s puzzling that the premier department store in an emerging market like Peru should take the lead and introduce a referral programme ahead of the likes of John Lewis, House of Fraser, Selfridges, Debenhams and Harvey Nichols. But that’s exactly what’s happening today, as Oechsle - part of Peru’s multi-billion-dollar Intercorp conglomerate - has gone live with their exciting new referral programme, powered by Buyapowa.

That said, when you look back at Oechsle’s history, it’s a little bit less of a surprise. Since its inception way back in 1888, Oechsle has always been celebrated for its sense of innovation (it famously installed South America’s first electric lift!). With this launch, they’re continuing that tradition in the digital age, using Buyapowa’s cutting-edge technology not only to reward loyal customers but also to encourage and enable them to get their friends shopping, too.

Given the enormous breadth of Oechsle’s offering - from playpens to PlayStations and scooters to computers - every one of those customers is certain to know dozens more potential shoppers. That’s why Oechsle are using Buyapowa’s unique


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