Why ethical fashion is made for referral marketing

The days when consumers would support brands without knowing anything about them are over. The internet has made it easier than ever to learn about the ethics and practices of companies which consumers support. Companies with track records of ethical missteps or questionable policies can’t hide those blunders anymore. Instead, they bear the brunt of bad social media buzz, which can have a very real impact on their stock prices and overall reputations.In 2014, American Apparel founder and CEO, Dov Charney, was ousted over a series of misconduct allegations. Charney has been sued by multiple former employees for sexual harassment and other forms of misconduct. His behavior—and his ongoing legal battle with American Apparel—has been blamed for tarnishing the company’s legacy as a fashion business that emphasized a “Made in the USA” mission. Charney’s oust caused a rapid drop in American Apparel’s stock prices. While American Apparel’s woes have largely been linked to these issues of misconduct, there is another major area in which consumers’ brand expectations are growing: sustainability.Data shows that modern consumers want to support sustainable companies. According to an international Unilever survey, one third of all consumers prefer sustainable brands. A 2015 Nielson survey saw 66 percent of consumers stating that they were “willing to spend more” on a product if the brand behind it was sustainable. And, in the case of millennials – the most attractive demographic to most fashion brands – the Nielson report found that 73 percent of millennial respondents don’t simply seek out sustainable products, but will pay more to support these brands. Simply put, sustainable or ethical brands are all the rage with consumers.This preference has led to the rise of many green-conscious businesses, including a growing segment of ethical fashion brands.

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How cosmetics Brands can Jenner-ate more income

Jenner ate more income

A Quick Summary for Your Busy Day: (45 second read)

Cosmetics companies who develop and sell their own products have never had more opportunity to bring their products to market.

The past five years have seen a rapid rise in the availability (and affordability) of selling products online through ecommerce platforms such as Big Commerce, Hybris, Shopify, Magento, and WooCommerce, which has made it easier than ever to launch products to a wide audience without having to invest in costly brick and mortar stores.

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Airbnb: travelling in the wrong direction

Airbnb referral scheme

We recently launched a world-class referral programme for Expedia, the world’s biggest travel company. We couldn’t be more excited to have partnered with a brand that’s been revered as an ecommerce pioneer for over 20 years. And we’re delighted to bring their millions of happy customers a refer-a-friend scheme that’s more powerful, more engaging and more effective than anything the travel industry’s ever seen.

Of course, when you think referral and travel, one brand currently springs to mind: Airbnb, who became a household name on the back of their referral programme. In fact, Airbnb (along with Dropbox and Uber) just about wrote the referral rulebook – so you’d assume their scheme would be right up there with the very best. But here’s the thing: if you take a look at Airbnb’s referral programme, it’s actually starting to look worryingly out of date.

So that’s exactly what we’ve done. Below, you’ll find our expert take on Airbnb’s refer-a-friend scheme. But, first, a little history…
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The science of referral marketing

The Science Of Referral Marketing

As the world’s most advanced referral marketing platform, we spend all day every day digging into what makes people share invites to their favourite brands and retailers and what makes their friends shop. Over the years, we’ve acquired a vast wealth of insight… now it’s time to share it with you.

In this dispatch from our labs, you’ll learn which sharing channels, rewards and incentives work best. We’ll identify which kinds of customers refer the most, the best time to get them involved and how long their referrals can take to come in. And we’ll debunk a myth or two along the way.

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Airbnb: travelling in the wrong direction

arghbnb

In the next few weeks, we’ll be launching a world-class referral programme for Expedia, the world’s biggest travel company. We couldn’t be more excited to be partnering with a brand that’s been revered as an ecommerce pioneer for over 20 years. And we’re looking forward to working with them to bring their millions of happy customers a refer-a-friend scheme that’s more powerful, more engaging and more effective than anything the travel industry’s ever seen.

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