Buyapowa acquires RewardStream

Business combination creates the first truly global leader in referral marketing

Buyapowa Ltd is pleased to announce that it has acquired RewardStream, a leading provider of referral marketing solutions for telecommunications, financial services and e-commerce. Together the two companies have created the first truly global enterprise referral marketing platform with programs in over 27 countries.

Formed in London in 2011, Buyapowa provides refer-a-friend solutions for brands and retailers including Expedia, Gap, L’Occitane, Vodafone, Desigual, and Zalando, Europe’s largest online fashion retailer. By bringing on board the experience and passion of RewardStream’s North American team, the organization is now perfectly positioned to make referral marketing - already the most effective form of new customer acquisition - a must-have tool for enterprise-scale brands and retailers across the globe.

As the de facto provider of referral technology to the UK telecom industry, Buyapowa recognised a natural synergy with RewardStream, who is the leader in the North America telecom industry. In addition to Vodafone, Buyapowa proudly works with many of the other major European mobile networks, including: EE, BT, Three and Telefónica’s O2. In North America, RewardStream powers the referral marketing platform for major national brands including Sprint, Boost Mobile,


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Your refer-a-friend programme... your way

Customising the user experience

The Buyapowa refer-a-friend platform is the most advanced platform of its kind anywhere in the world.

That means that, while it's easy to get up and running in next to no time, you’ll have incredible power at your fingertips to customise the user experience to suit your brand, your products and your customers.

From advanced design flexibility to custom creative to special features, there's almost nothing you can't do. And, because our platform is endlessly flexible, you're free to change things again and again and again, whenever your needs evolve.

Take a look at the presentation below to see how one of our longest-standing and best-loved clients, the luxury lifestyle retailer Amara, have customised the Buyapowa platform from top to bottom.



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If you're thinking about launching or improving a referral programme, or you'd like to see even more examples of how different brands have crafted the perfect refer-a-friend scheme, just get in touch. We've got a lot to share.

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Buyapowa masterclass: why no brand is too big for referral

Too big for referral

The popular belief is that referral marketing is a sledgehammer, something you deploy to get masses of new customer acquistions in one big slam. But, here at Buyapowa, we know it can be much more surgical than that - less a sledgehammer and more of a scalpel; something you can deploy in very specific ways to achieve very specific goals.

In this article, we'll take you through two use cases where referral can be extremely surgical. And, to illustrate the point, we'll use one example brand, Boots: the kind of brand that might think it's too big for referral but, once it understands that referral needn't be a blunt tool, quickly sees the value.

So, imagine you're the Chief Marketing Officer at Boots. You've got busy stores on every high street up and down the UK, your omnichannel offering is going from strength to strength, just about everyone who's ever going to shop with you has already shopped with you. What are you going to say when someone asks why you don't have a refer-a-friend programme? Well, chances are, it'll be something like this: "I like the idea of referral, but it's just not for us. We're too big."

That's


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Yoo-hoo, we're working with boohoo!

Boohoo

Smashing it since 2006, the UK-based fashion firm boohoo is both an ecommerce icon and a multi-billion-pound empire, parenting other hugely-successful brands including Pretty Little Thing and the US phenomenon, Nasty Gal.

So, it goes without saying that Buyapowa are incredibly honoured to be powering their first ever refer-a-friend programme, coming soon to boohoo's millions of dedicated customers.

This exciting news cements Buyapowa's position as the world's leading referral platform for fashion brands and retailers, coming hot on the heels of recent launches for the likes of ASOS, Zalando and River Island. It's a position we don't take lightly, and that's why - just like boohoo - we never stop creating and delivering products our customers want, need and love.

Stay tuned for more details about boohoo's upcoming programme but, in the meantime, if you'd like to take a closer look at our platform - or you simply fancy a chat about how referral can work for you - just get in touch.

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Alternative influencer: the rise of the nano-influencer

Alternative Influencer

Were you at the Buyapowa Client Summit last week? If not, what on earth were you doing instead? You missed some big announcements about the year ahead, a spectacular panel from industry leaders and three excellent keynote speeches.

But don't worry. We captured the best bits for you to enjoy later, including this presentation from Buyapowa's very own Director of Client Success, Robin Bresnark, where he discusses the future of influencer marketing, taking in the topics of 'Murder She Wrote', standing on horses and sweet potato pie along the way.

Enjoy and, if you'd like to come to any of our future events, just drop us a line and we'll be sure to send you an invite.

See Recent Buyapowa Client Activity:


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