Buyapowa masterclass: why no brand is too big for referral

Too big for referral

The popular belief is that referral marketing is a sledgehammer, something you deploy to get masses of new customer acquistions in one big slam. But, here at Buyapowa, we know it can be much more surgical than that - less a sledgehammer and more of a scalpel; something you can deploy in very specific ways to achieve very specific goals.

In this article, we'll take you through two use cases where referral can be extremely surgical. And, to illustrate the point, we'll use one example brand, Boots: the kind of brand that might think it's too big for referral but, once it understands that referral needn't be a blunt tool, quickly sees the value.

So, imagine you're the Chief Marketing Officer at Boots. You've got busy stores on every high street up and down the UK, your omnichannel offering is going from strength to strength, just about everyone who's ever going to shop with you has already shopped with you. What are you going to say when someone asks why you don't have a refer-a-friend programme? Well, chances are, it'll be something like this: "I like the idea of referral, but it's just not for us. We're too big."

That's


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Yoo-hoo, we're working with boohoo!

Boohoo

Smashing it since 2006, the UK-based fashion firm boohoo is both an ecommerce icon and a multi-billion-pound empire, parenting other hugely-successful brands including Pretty Little Thing and the US phenomenon, Nasty Gal.

So, it goes without saying that Buyapowa are incredibly honoured to be powering their first ever refer-a-friend programme, coming soon to boohoo's millions of dedicated customers.

This exciting news cements Buyapowa's position as the world's leading referral platform for fashion brands and retailers, coming hot on the heels of recent launches for the likes of ASOS, Zalando and River Island. It's a position we don't take lightly, and that's why - just like boohoo - we never stop creating and delivering products our customers want, need and love.

Stay tuned for more details about boohoo's upcoming programme but, in the meantime, if you'd like to take a closer look at our platform - or you simply fancy a chat about how referral can work for you - just get in touch.

See Recent Buyapowa Client Activity:


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Alternative influencer: the rise of the nano-influencer

Alternative Influencer

Were you at the Buyapowa Client Summit last week? If not, what on earth were you doing instead? You missed some big announcements about the year ahead, a spectacular panel from industry leaders and three excellent keynote speeches.

But don't worry. We captured the best bits for you to enjoy later, including this presentation from Buyapowa's very own Director of Client Success, Robin Bresnark, where he discusses the future of influencer marketing, taking in the topics of 'Murder She Wrote', standing on horses and sweet potato pie along the way.

Enjoy and, if you'd like to come to any of our future events, just drop us a line and we'll be sure to send you an invite.

See Recent Buyapowa Client Activity:


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Buyapowa Client Summit 2018: the morning after the night before

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Our heads hurt. Mainly because they're bursting with new learnings, memories of great conversations and, yeah alright, one or two drinks at last night's Buyapowa Client Summit.

Possibly three.

We adore our annual gatherings though, getting together Buyapowa clients present and future, plus leading experts from the worlds of retail and marketing. And last night's Summit was our best to date, with record attendance, plus great keynote speeches from data expert, Matthew Tod, awesome futurologist Eirik Norman Hansen and (cough) little old me, Robin Bresnark, Buyapowa's Director of Client Success.

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We were also honoured to host three of London's leading minds on our panel: the razor-sharp Ryan Davies (New Look, M&S, Mothercare), the vastly experienced Richard Guest (Babylon Health) and the brilliant - and brilliantly sporting - Thom James (Fever PR). Missed it? Want to hear it again? Just click below to play, or hit the download button to enjoy it later.

Stay tuned for even more brilliant content from the event over the next few days. But, for now, let me just offer a huge thanks to everyone who participated and everyone who came.

If you didn't, why the dickens not? Do some clicking and we'll be


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Podcast: referral and Lebara mobile

Lebara

This week, Buyapowa's Director of Client Success, Robin Bresnark, catches up with Dipesh Sanghrajka from Lebara's Digital Growth team to chat about traditional marketing channels, online acquisition and, of course, referral marketing.

Dipesh is a fascinating man and Lebara - one of Buyapowa's latest clients - is a fascinating telecoms brand, set up specifically to serve migrant communities and to help family members, displaced across the world, keep in touch with each other.

Fundamentally, Lebara serves communities - and that makes them an absolutely ideal client when it comes to referral marketing. When it comes to switching mobile phone network, the first thing we all do is ask our friends: "What’s the service like? How’s the signal?". So referral’s a natural fit in telecoms.

Add that to the sense of community Lebara’s customers have - where it’s all about helping your relatives and neighbours - and you’ve got something very special indeed.

You can stream the podcast below, or just hit the download button to save it to your device. Enjoy!


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