BT Mobile, Lebara and Three's Smarty all join the Buyapowa family

BT Mobile, Lebara and Smarty

Just last month, we announced the launch of a refer-a-friend programme for Vodafone's VOXI sub-brand. Today, we're delighted to announce that we'll be working with three further UK telecoms companies: BT Mobile, Lebara and Smarty - the brand new in-house MVNO from another of our clients, Three.

Each of these networks is highly distinct, with singular selling points: BT Mobile offers the UK's biggest 4G network, free wi-fi and perks such as BT Sport; Lebara specialises in international calling, offering packages including unlimited calls to 50 countries across the globe; while Smarty is one of a new breed of highly-targeted sub-brands with compelling features - in this case, a novel new approach to data, where any unused megabytes are refunded the following month.

For a number of years, Buyapowa has been the go-to referral marketing platform for the telecoms industry. Clients such as Three and O2 have benefitted enormously from our technology but, equally, we've benefitted from working with them - developing our understanding of the telecoms sector and its customers at a rate and to a degree which would never have been possible without such incredible hands-on experience. And it's that experience which enables our team of experts to


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Golden global: L'Occitane's referral programme rolls out internationally

L'Occitane's referral programme

Hot on the heels of their recent UK launch, L’Occitane are taking their refer-a-friend programme into five more countries across four continents. As the programme rolls out over the coming weeks, customers in France, Germany, the United States, Brazil and Japan will be equipped and incentivised to introduce their friends to the world-famous luxury beauty brand, earning rewards every time one of them shops.

The expansion reaffirms L’Occitane’s commitment to referral marketing - now the leading channel for acquisition - and to leveraging the passion of their existing customers in order to win over new ones. It’s also a tremendous vote of confidence in the Buyapowa platform, which powers the brand’s referral programme, and in the expert team behind it.

With over six years experience staging hundreds of referral programmes around the world, Buyapowa have been able to offer invaluable advice and guidance on referral within the beauty sector - garnered from working with brands including Feelunique, L’Oréal and A.S. Watson’s The Perfume Shop. Buyapowa’s experts have also been able to provide invaluable insight on the very different habits, trends and drivers influencing customers and their friends in each of these


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There's nothing niche about referral marketing

Giants like Zalando and Expedia have embraced referral marketing

E-cigarettes were invented back in 2003. The first patent for fidget spinners was granted in the early '90s. People have been drinking almond milk since the 13th century. There's nothing new about these things but, suddenly, they're everywhere.

That's what happens when a niche phenomenon goes mainstream, and it's exactly what's happened with referral marketing in 2017. Once regarded as something only risk-taking, edgy brands like Uber and Airbnb dared to do, it's now the fastest growing form of customer acquisition.

That's why international giants such as Zalando, Europe's biggest online fashion retailer, and Expedia, the world's largest online travel company, have both recently jumped on-board and embraced referral. Like Feelunique, ASOS, Telefónica and hundreds more brands before them, they've teamed up with the leading experts here at Buyapowa to launch programmes designed to get their customers sharing and their friends shopping.

Of course, just like your local Starbucks didn't offer almond milk lattes back in Middle Ages (although I hear their mead frappucinos were divine), none of these brands prioritised referral until their customers began to demand it. According to the Ivy League data-scientists at the Wharton School of Business, 83% of customers want to refer their friends to


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An army of lovers: the surprising new stars of influencer marketing

influencer army

Once a function of PR, but now very much embedded within everyone's marketing strategies, influencer marketing is the biggest game in town.

But are marketers focusing too much of their time and budgets on the low-return / high-effort superstars at the top of the influencer pyramid to the detriment of the thousands of smaller - but exponentially more influential - voices further down? And, if so, how can that kind of scale possibly be managed?

We explore the future of influencer marketing, and take a look at the technology that's helping marketers do exactly that.


The internet was supposed to save us from marketing bunkum. Gone were the days of super-expensive creative, plastered over billboards and magazines and televisions with nebulous impact. This was a new dawn, where everything was measurable, where scale kept prices down and where campaigns could be tweaked or switched in a heartbeat.

Then the internet broke.

Ad-blockers went all ad-blocky and blocked all the ads, leaving the field clear for giants like Facebook and Google to scoff up all the scale and inflate their prices accordingly. And the interweaving of customer-service with social meant that people were far more likely to respond to a sponsored post


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