Topman x Buyapowa: we've got male

Topman x Buyapowa

Topman isn't what it used to be. Once a backroom hidden behind the crushed velet blouses your sister used to buy at Topshop, it's become a global pioneer, leading the way in menswear innovation through cutting-edge design, obsessive quality control and collaborations with the likes of Craig Green and J.W.Anderson and Nasir Mazhar.

And Topman's latest collaboration is every bit as on-trend, as they've joined forces with Buyapowa - the team behind ground-breaking referral programmes for ASOS, River Island, New Look, Nelly and PrettyLittleThing - on a refer-a-friend scheme designed to fit all their customers, from fashion-forward tastemakers to streetwear urbanites.

Word of mouth has played a huge part in Topman's success, attracting half a million visitors to its website every week and helping them set up shop in 31 countries worldwide. Now, by working with Buyapowa, they're able to harness that passion and channel it through a platform which has been proven to acquire record numbers of new customers online, on mobile and in-store.

Take a look at Topman's exciting new programme and, if you'd like more information about the fashion's world's favourite referral platform, just get in touch.

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GDPR: how to save 20m Euros

GDPR

Referral marketing has overtaken digital advertising and social to become the fastest-growing and most effective channel for customer acquisition. But a new piece of European data protection legislation is set to expose brands which operate old-fashioned referral programmes to eye-watering fines.

It’s called the General Data Protection Regulation (GDPR) and, as you hopefully know, it’s something you need to take very seriously.

Get things wrong and you could be liable for fines of up to €20m (or 4% of your global annual turnover - whichever is greater). Get things right and you could earn millions in incremental sales, increased basket sizes and greater lifetime value.

We’ve produced the mini-guide below to make you aware of how the EU GDPR applies to referral marketing, and how you can quickly migrate your referral programme to a platform that’s 100% GDPR-compliant.

Download as PDF (0.5 MB)

We still have migration slots available but, with the EU GDPR coming into effect early next year, time is running out quickly - so get in touch ASAP to make sure you don’t miss out.

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L'Occitane formulate the perfect referral programme

L'Occitane

For over 40 years, the world-famous cosmetics brand L'Occitane has elegantly walked the line between accessibility and luxury, equally at home on the high street as it is at some of the world's most exclusive hotels, such as the Four Seasons chain.

Now, they're injecting that same combination of openness and first-rate quality into their digital offering, by launching a refer-a-friend programme - powered by Buyapowa - which engages and equips their army of loyal fans to share their passion for the brand (and a special introductory offer) with their friends.

By using the world's most advanced referral marketing platform, L'Occitane will have access to a cutting-edge suite of features, including Buyapowa's powerful branding module, an in-depth analytics suite and our unique multiple-referral engine, plus exclusive omnichannel referral tools which enable friends to shop online, on mobile or even in-store without impacting the trackability of their referrals.

Find out what makes our platform so special by taking the tour. Or, if you'd like to know more about L'Occitane's cutting-edge new referral programme, just get in touch.

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Referral marketing: it's in the bag

Tesco | marked.no | Ocado | Billa

Click and collect, mobile apps, loyalty schemes, delivery subscriptions, referral programmes. When it comes to grocery, these things aren't luxuries anymore; they're essentials.

Of these, referral is quickly becoming one of the most important, with up to 8% of all online grocery transactions taking place after customers refer their friends.

That's a significant proportion, and it's why Billa - the number one supermarket chain in Austria, which also operates hundreds more stores across Europe - have partnered with Buyapowa to make sure that their customers are incentivised and equipped to get their friends shopping, too.

"Our objective with the referral scheme is to add a powerful tool as part of our CRM strategy while, at the same time, acquiring new customers using our loyal customer base. For us it’s a win-win-win situation for all involved."

Pascal Storer, eCommerce Digital Marketing Manager, Billa

Just like Tesco, Ocado and Norway's marked.no (all of whom chose our award-winning platform to power their referrals), Billa recognise that 80% of customers now expect their favourite brands to operate a referral programme. And, if they don't find one, there's a risk that a) those customers will shop elsewhere, and b) their friends may never


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The science of referral marketing

The Science Of Referral Marketing

As the world’s most advanced referral marketing platform, we spend all day every day digging into what makes people share invites to their favourite brands and retailers and what makes their friends shop. Over the years, we’ve acquired a vast wealth of insight... now it’s time to share it with you.

In this dispatch from our labs, you’ll learn which sharing channels, rewards and incentives work best. We’ll identify which kinds of customers refer the most, the best time to get them involved and how long their referrals can take to come in. And we’ll debunk a myth or two along the way.

All the data in this guide is gathered from studying the results and trends across our hundreds of clients over the 12 months leading up to June 2017.

Ready? Just put your lab coat on and click through the slides below to get started...



Download as PDF (2.MB)

If you're thinking about launching or improving a referral programme, or you fancy even more insight from our experts, just get in touch. We've got a


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