Trust Based Relationship Selling for the Digital Age

Trust is one of the most important factors in maintaining a successful relationship with your customers. It can boost sales, give your company an edge over the competition, but above all – it is the driving force behind brand loyalty.

The problem is, brand-customer trust cannot be established with the press of a button. With all the spam and phishing scams floating around, how do you let your audience know they can feel secure and comfortable doing business with you?

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Affiliate vs Influencer vs Referral Programs

The pros and cons of affiliate, influencer and referral marketing

At Buyapowa, we see many digital marketers wondering what is the difference between affiliate, influencer and referral programs and which is best to help boost sales via word-of-mouth. All of these can be genuine forms of word-of-mouth marketing (although affiliate marketing may have nothing to do with word of mouth, and can be can be click arbitrage or other forms of marketing) but differ from each other in a number of ways. For retailers just starting out, the terms can be easy to mix up. Even experienced marketers can struggle to understand the best time to implement such a program and the relative benefits of each. Which program is best for new businesses?

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9 Reasons Why Great e-Commerce Referral Programs Succeed

9reasonsreferral

A well-run e-commerce referral marketing program will almost certainly deliver on its promises: low-cost customer acquisition, and the most efficient method to attract new customers.  At Buyapowa we take time to educate our customers and prospects on the nuanced elements of a successful referral marketing program.   During the launch of a program, we help our customers understand some of the most basic and fundamental tenets of a good referral program.  The first six of these are:

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