Buyapowa discusses boosting customer referrals with Pathmonk

Our Director of Marketing, Peter Cunningham, recently sat down with the team at Pathmonk for a podcast to share what Buyapowa does, how we do it, and why lead generation is more than just a numbers game.

As a business that powers advocacy marketing programs for and markets to some of the world’s leading enterprise brands, Buyapowa has a ‘quality over quantity’ ethos, opting out of generic messaging and an over-reliance on automation to instead focus on brokering relationships and personalizing communication for specific audiences.

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PFP Energy launches a referral programme powered by Buyapowa

PFP Energy is on a mission to be more than just a supplier of affordable energy, they’re also a not-for-profit that takes good care of their customers’ communities. In fact, that’s why PFP stands for ‘Profit for Purpose’!

Being owned by the not-for-profit UK Housing Association means PFP can focus on the important stuff, like supporting local communities and investing money and allocating resources where they’re needed most.

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Apuesta Total lets the games begin with referral marketing

Apuesta Total takes it to the next-level with Referral Marketing

Peru’s leading gaming brand, Apuesta Total, is committed to their gaming market, enabling their customers to access the best bets and betting exchange markets across its website and network of shops throughout Peru. Whether it’s wagering pre-match and in-game across all major global leagues and sporting events or virtual games or live casinos, their customers can enjoy secure and entertaining gaming, no matter where and when.

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Bord Gáis teams up with Buyapowa to power their refer-a-friend programme

Bord Gais chooses Buyapowa to power their refer-a-friend programme

Since 1976, the team at Bord Gáis Energy – now a part of the global Centrica plc Group – has been powering and servicing the homes of thousands of residential and commercial customers throughout beautiful Ireland. They’re committed to continuous investment in improving the lives and experiences of their more than 730,000 customers, and understand that they play a leading role in shaping the energy market.

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I can see clearly now….Atol’s new referral programme

We are proud to announce our partnership with Atol Les Opticiens – France’s leading opticians, who have focused on providing freedom and finding innovative solutions for eyeglass wearers since 1970. Atol have been constantly ahead of the game – realising the importance for customers to feel comfortable wearing glasses, they offer augmented reality to try different glasses at home and share with friends on Facebook to get a second opinion, and allow customers to change the style of their frames to match their attire. Innovation is in their DNA: back in the day they were the first in the market to offer a free second pair of ‘emergency’ glasses and have always been focused on protecting the environment through sustainability.

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Our latest guide to the most interesting things happening in the world of advocacy marketing

1. Why now is the perfect time to reassess your company’s employee engagement

A global pandemic might not sound like the best time for much, let alone assessing your company’s employee engagement. But here’s the thing — understanding what is and isn’t working for your employees is important, and assessing during a time of crisis can actually spur employees to be brutally honest with you. A recent study from Leadership IQ found that fewer than a quarter of employees currently feel they have high resilience, and high resilience employees were 310% more likely to report loving their jobs than employees with low resilience. And as you well know, teams with high resilience pays off big time through things like decreased turnover, increased productivity, greater efficiency, and even improved creativity and customer retention. So it’s crucial to identify teams that are struggling and address the problem directly before it gets worse. Now, in the midst of a global pandemic, is when employees need true leadership, and you can’t figure out what employees need if you’re not communicating with them. And sure, there’s a good chance scores will be lower than before, but current data will also undoubtedly be more truthful and help employees more. And, in the end, investing time and energy in your employees is also investing time and energy in the future of your company. Learn more.

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