Buyapowa masterclass: why no brand is too big for referral

Too big for referral

The popular belief is that referral marketing is a sledgehammer, something you deploy to get masses of new customer acquistions in one big slam. But, here at Buyapowa, we know it can be much more surgical than that – less a sledgehammer and more of a scalpel; something you can deploy in very specific ways to achieve very specific goals.

In this article, we’ll take you through two use cases where referral can be extremely surgical. And, to illustrate the point, we’ll use one example brand, Boots: the kind of brand that might think it’s too big for referral but, once it understands that referral needn’t be a blunt tool, quickly sees the value.

Read more

Uber: lagging behind in the rearview mirror

Uber became a global behemoth on the back of its referral programme, where riders were rewarded for bringing in new customers. But what was once quite revolutionary now appears woefully behind the times and unfit for purpose. Let’s take a look at the cab-calling app’s programme and assesses where they may have gone wrong… and where you could go right.

Uber’s dramatic rise via referral

Back in 2012, if you’d walked up to a Londoner and said the word ‘Uber’, they probably would’ve started looking for neck tattoos and a copy of the UKIP manifesto sticking out of your pocket. Today, everyone knows you’re talking about the £50 billion cab company – and, what’s more, they probably know why you’re talking to them about Uber in the first place. You’re shilling your referral code in the hope of earning a free ride.
Read more

The science of referral marketing

The Science Of Referral Marketing

As the world’s most advanced referral marketing platform, we spend all day every day digging into what makes people share invites to their favourite brands and retailers and what makes their friends shop. Over the years, we’ve acquired a vast wealth of insight… now it’s time to share it with you.

In this dispatch from our labs, you’ll learn which sharing channels, rewards and incentives work best. We’ll identify which kinds of customers refer the most, the best time to get them involved and how long their referrals can take to come in. And we’ll debunk a myth or two along the way.

Read more

Vodafone refer to Buyapowa for their revolutionary youth sub-brand, VOXI

Vodafone and VOXI embrace referral

Vodafone and Buyapowa are excited to announce a new refer-a-friend programme for the industry-first dedicated youth-brand, VOXI. The innovative programme will play a key part in Vodafone’s marketing campaign for VOXI, and will equip and incentivise customers to encourage their friends to experience the new network’s unique benefits, including endless flexibility with no contracts, unlimited calls & texts and free data for social and chat apps.

Read more