The Power of Referral Marketing in Gaming

If you didn't see our article in eGamingreview's Digital Marketing, where our CEO Gideon Lask explains why referral marketing is a perfect fit for egaming companies seeking alternative acquisition channels, here it is:

The Power of Referral Marketing

Some industries are all about brand aura. Try buying a shoe-fetishist a pair of Caterpillar workboots for their birthday and persuading her that, hey - they both go on your feet, so they’re just as good as Monolos. Gaming isn’t one of those industries.

Some industries are all about habit and loyalty. Try getting a Mac user to switch over to a Windows PC, or - let’s be honest - anyone to start searching with Bing. Gaming isn’t one of those industries either. Gaming - especially eGaming - is all about acquisition. When you face a continually high churn of customers, and when it’s notoriously difficult to differentiate your offering from that of dozens of close competitors, acquisition is everything.

So, what’s in the standard playbook when it comes to acquisition? Display, SEO, SEM, affiliate, maybe even a bit of social where the rules and regulations permit - basically, anything you can turn on that helps


▸ Continue reading

Oliver Spencer launches innovative new referral scheme

Oliver Spencer is a great British fashion brand that's seen stellar growth since its creation in 2002, based largely on positive word of mouth from its customers as well as the loyalty of its celebrity brand ambassadors, including Jude Law, Idris Elba, Allen Leech, Michael Fassbender, Alex James, Gary Kemp and The Rolling Stones.

So we are very proud that Oliver Spencer has chosen Buyapowa to launch an innovative refer-a-friend scheme to incentivise and empower all of its existing customers to share their love for the brand

Given that the best arbiters of our tastes and style are often our friends, family and fellow members of our 'fashion tribes', Oliver Spencer understands that fashion retail is especially suited to referral marketing. So by firing up informal influencer communities and injecting social buzz to encourage a large number of customers to refer friends, it is getting around the issues that have beset online marketers such as adblocking, near-zero organic reach, high and rising paid search and affiliate costs etc.

Fans of the fashion brand will get £30 of store credit for each and every friend they introduce, with a further reward of a free shirt once they refer three new customers.


▸ Continue reading

Q1 2016: Impact Update

Here is a short video to highlight the impact Buyapowa has had across all our clients in Q1 2016.

Enjoy the video!

So you can see that from initial engagement all the way through to conversion and average order values, our platform gets people sharing, shopping and spending at unprecedented levels.

In short, it can make a huge difference to your sales. No wonder, then, that some of our clients are achieving up to 20% of their overall sales from referrals.

If you'd like to see some case studies, learn more about these stats or even see a full demo of our platform, we'd love to hear from you .

See Recent Buyapowa Client Activity:


▸ Continue reading

It's good to talk...

Old fashioned phone

...but even better to get your customers to talk to their friends about you!

So you are a senior marketing executive in telecoms. And whether that is in mobile, fixed line or Internet access, you have exactly the same issue as every other telecoms marketer.

It is quite simply that you are all competing for the same customers who can get more or less the same data and voice services from a whole host of players. And they can also get the same iPhones, Android phones or routers from any of those players too!

In other words, you are working in the nearest thing to a commodity industry there is in technology.

How Do You Stand Out from the Competition?

You could discount your voice and data prices or reduce the price of those iPhones, but you know that your competitors will follow with a steeper price cut before the virtual ink is dry on your promotional banners.

Instead you might just try and grab the attention of all those people searching for 'mobile phones' on Google. But affiliate and paid search costs are high and constantly rising. And organic search is dominated by price comparison engines that claim to


▸ Continue reading

Fun88 Hits the Jackpot with Customer Referrals

When an online gaming brand as innovative as Welton Play's Fun88 rethinks customer acquisition, I guess you would be interested to know more?

Unfortunately, due to some clever IP address detection and redirects, you won't be able to see Fun88's new Refer-a-Friend Scheme unless you live in South East Asia, so we prepared this short video to show you how it works.

Enjoy the video!

Fun88 is just one of many leading brands and retailers, across a whole host of verticals, that successfully countered high customer acquisition costs with Buyapowa's referral marketing software. If you'd like to see some case studies, or even see a full demo of our platform, we'd love to hear from you .

Just drop us a line and we can share what we have learned about referral marketing from working with over 100 of the World's leading brands and retailers!

Recent Buyapowa Client Activity:


▸ Continue reading