How to create a referral perfect storm like Virgin

Coke and Mentos. Potassium and water. Samsung phones and electricity. When you put some things together, they just go BANG. Now, in the plaid-suited, kipper-tied world of meteorology and / or George Clooney movies, they call a confluence of phenomena resulting in dramatic conditions a ‘perfect storm’. In the world of referral marketing, we just call it super-cool.

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Refer-a-friend programs drive loyalty

It’s not uncommon for referral programs to be lumped into the same category as more traditional customer loyalty. In fact, these two types of programs do belong to the same category: both are rewards programs. However, there are also fundamental differences between referral programs and traditional loyalty programs. For instance, while loyalty programs are designed to reward customers who make frequent purchases (and are therefore focused primarily on customer retention), referral programs seek to leverage existing customers to bring new customers into the fold.

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Man’s best (refer a) friend

First, subscription boxes revolutionised the beauty industry, with the likes of GLOSSYBOX and Birchbox. Then along came Trunk Club and The Chapar and the same subscription model turned the fashion world on its head. Now, in 2016, you can sign up for monthly boxes stuffed with everything from delicious cocktails to tools to help you get through the zombie apocalypse (we’d argue that those two are, actually, one and the same).

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Referral Marketing for Online Gaming

The gaming industry hosts some of the most globally well-known and successful referral programs. Across the world, more than a billion and a half people are gaming, and about 700 million people are playing online games. Online gaming has become a much more mainstream activity in recent years and no particular age group or gender dominates the playing field. However, some research indicates that the average age of a gamer is around 31.

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