48 takes word-of-mouth to the next level with Buyapowa

48 Ireland chooses Buyapowa to power their refer-a-friend

It’s our great pleasure to announce the launch of the Irish mobile network 48’s enhanced recruit and reward programme – powered by Buyapowa.

48 launched back in 2012 as Ireland’s first youth focused, truly digital mobile brand and revamped itself in 2020 bringing new plans to the market that challenged the conventional wisdom of the market. While their coverage – underpinned by the powerhouse network Three – is second-to-none, their perk-filled plans quickly won a special place in the hearts of young mobile customers across Ireland. 

Read more

X-cellent news from Vodafone and Buyapowa

Vodafone X refer a friend
 

We’re delighted to announce the launch of Vodafone X’s brand new refer-a-friend programme, powered by Buyapowa.

Vodafone X has been offering young people in Ireland an incredible package of perks ever since its launch in 2017. Now, in addition to unlimited data and weekend calls, plus unique access to free online courses and creative studio spaces, Vodafone X customers and their friends will each receive a €20 Amazon voucher every time those friends activate and maintain a new account.

Read more

The Trend for 2021: Brands will embrace Organic Discovery, like Airbnb has, to avoid paying the Facebook and Google Tax.

The Trend for 2021
 

About this time of year, we normally turn our attention to future-gazing and predicting the global trends that we think will define customer acquisition strategies in the year ahead.

As you may remember, last year we identified five key trends that we predicted would shape advocacy marketing in 2020. And, while admitting that predicting anything in the age of Covid-19 is fraught with risk, this year we are predicting just one macro-trend:

Read more

Our latest guide to the most interesting things happening in the world of advocacy marketing

1. The top 12 most reliable marketing channels for entrepreneurs

Keeping existing customers happy while gaining new ones is key to any business’s success. And the best way to do that is to connect with your target audience–those customers that won’t just buy your product, but might also spread the word to their friends. But, how do you figure out the best channel to reach them? While it naturally depends on your consumers and your product, we also might have some ideas. For example, creating personal connections with consumers is key, and referral marketing is the best at that. What separates you from the competition isn’t just your product, but the feeling you leave your customers with. Referral marketing allows you to leverage your happy customers’ trust to elevate their experience. Another top marketing channel? Word-of-mouth. We’ve said it before and we’ll say it again: there’s no better marketing channel than a happy customer, and one happy target customer can lead to many more. Interested? Check out 10 more top marketing channels that might just help you find your target audience.

Read more

How to win back lost customers with referral marketing

Looking for lost customers, reward offered

Every business loses customers, regardless of whether you’re a major telecom, a large bank,  a popular retailer or even just a small local business. Sadly, it’s one of those universal truths like death and taxes. And just looking at the average churn rates across industries is enough to send chills down any finance director’s spine: retail has an average churn rate of 37%, finance and banking have a churn rate of around 25%, and telecom customers churn at a rate of 21% churn rate.

Read more