83% of your customers want you to have a referral scheme

83% of your customers want you to have a referral scheme

Customers expect a lot. And, if you don’t give them what they want, they quickly go elsewhere. Can’t make free returns? See ya. Can’t ship to a secondary address? Adios. Now, according to the Ivy League data-scientists at the Wharton School of Business, 83% of customers want to refer their friends to their favourite brands and services. Crazily, 87% of brands don’t let them.

Hasta la vista. Baby.

Here’s what happens when those customers go looking for a referral scheme on their favourite brands’ websites and come up blank:

That is the LAMEST

These businesses have taken all that goodwill and energy, all that advocacy and potential new business, and turned it into bitterness.

It needn’t be that way. Not only does any good referral scheme make back its capital expense within a matter of weeks, the ongoing results are exactly what we’re all looking for: 80% lower CPAs, eight times greater conversion rates and 50% bigger basket spends.

If you’re straggling, don’t worry. You can get up and running in no time at all by teaming up with Buyapowa's team of experts and using our plug-and-play platform. If you’re uncertain, don’t be.


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Buyapowa: as seen on ASOS

ASOS

When ASOS was set up in the year 2000, just about everyone said that selling fashion online simply couldn't be done. "Ha!" they sneered, while waiting for their dial-up modems to download 'Who Let the Dogs Out' on Napster.

Well, those people are still probably working off their blushes, while ASOS go from strength to strength as the most-searched fashion retailer on Google, selling over 100,000 branded and own-brand products to 13.4 million active customers across the globe. Including eight men's t-shirts and 30 dresses every single minute.

They've achieved that massive success via relentless innovation. As ASOS put it themselves, "we still take risks to this day. We back new trends, brands, platforms and people we believe in, and always go for them full throttle."

As of today, that exciting mix includes the Buyapowa platform, which ASOS have selected to power referral programmes around the world - starting in Russia. This follows our ground-breaking work with other leading fashion retailers including New Look, River Island, Nelly and PrettyLittleThing.

ASOS Russia

Stay tuned for more details and, if you'd like to learn more about our platform and the exciting work we're doing in the world of fashion, just get in


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Conrad plug in Buyapowa to power their referrals

Conrad

As one of Europe's leading multi-channel retailers of electronic gadgets and gizmos, Conrad know a thing or two about technology. That's why millions of customers visit their websites and stores each month, selecting from among half a million products from brands including Apple, Microsoft, Philips, Samsung and LG.

It's also why they've quickly spotted the potential in referral technology: the fast-growing marketing tool in mainland Europe. To get up and running quickly - but with unlimited room for growth - they've selected the Buyapowa referral platform, and the first of their programmes goes live across France today.

Phase one of the programme sees every successful referral rewarded with €15 credit, while friends are incentivised to make their first purchase at Conrad via a 20% saving plus free delivery. Further phases will roll out over the coming weeks and months, as Conrad experiment with Buyapowa's unique multiple-referral engine and omnichannel referral tools.

Stay tuned for more details and, if you'd like to learn more about our platform and the exciting work we're doing in the world of retail, just get in touch.

See Recent Buyapowa Client Activity:


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Travelex's innovative new currency exchange referral programme

Travelex, the world's leading specialist provider of foreign exchange, has launched a new referral programme, within the United States. The innovative scheme will incentivise thousands of Travelex customers to encourage their friends to enjoy their lowest price for foreign currency, complete with no extra fees and free shipping over $1,000.

Travelex chose to work with Buyapowa, the world-leaders in referral marketing technology, due to their proven expertise and technology, which also powers referral programmes for leading brands including Sky, L'Oréal, ASOS, The AA and Telefónica.

From now on, customers visiting https://www.travelex.com/refer-a-friend will each be given a unique link to share with their friends - via email, their favourite social network or any mobile messaging app, including SMS and WhatsApp. Any friend visiting their link will receive $5 off their first online currency order, after which the referrer will be rewarded with a $10 gift card.

Following the US launch, Travelex hopes to roll out the programme in further markets, enabling even more customers each year to spread the word among their friends and family - earning great rewards in the process.

Dominic Grounsell, Global Marketing Director at Travelex said: "This new referral scheme forms an


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Addison Lee: you think it's all Uber. It isn't now.

We're delighted to announce the brand new referral programme for Addison Lee, London’s most trusted business-class car service. Launching today, the programme will equip and incentivise an enviable customer-base of over 10 million passengers to get their friends experiencing first class service in one of Addison Lee's 5,000-strong fleet of luxury cars.

Addison Lee's mission statement marks them out as an ideal partner for Buyapowa: "By allying the latest technologies with traditional customer service values, we can not only disrupt the industry, we can revolutionise it." Perhaps surprisingly, though, this is the brand's first venture into referral marketing - the very technology that famous propelled their competitor, Uber, to staggering success. That's because Addison Lee's passion for technology is predicated less on what's shiny and new and more on the real-world benefits and value that technology can deliver their customers.

To put it bluntly: until they discovered our award-winning platform, nothing was good enough.

That's why, together, our intention isn't simply to replicate Uber's referral programme - and you can read our in-depth critique of that programme here - but dramatically to improve upon it. Stay tuned for more on Addison Lee's exciting new programme but, in the


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