Five social strategies for maximising your January Sale
With January sales starting earlier and earlier, most have run out of steam by the time January even begins.
‘New Products Added!’ claims don’t work and the high street is already awash with ‘70% off messages’, so how are you going to ensure your campaign gets long-lasting cut through?
It’s amazing how candid people can be when they don’t realise (or don’t care) thatyou’re listening. Here’s a direct quote from a chap called Chris Rempel who works as an affiliate marketer. We’re not saying it’s representative, but… well, just take a look:
Lots of people ask us to lay out the future of e-commerce in one sentence. They want us to explain how they can exchange their social currency for real ROI, but they don’t want us to take any longer than 15 seconds. They’re desperate to learn about how everything is changing and how they can stay one step ahead, but they’re really bursting for the loo.
I have no idea how fruit machines work. Sure, I get the ‘line up three bunches of cherries to win’ classic, but the all-singing-all-blinking monstrosity that mocked me in the pub yesterday? Absolutely clueless. And yet, somehow, its combination of twinkly lights, bashy buttons and blippy noises had me chucking coins into it like owning money was going out of fashion.
We’re living in pretty cool times. We’ve invented duster socks for cats. Science has blessed us with bacon-scented cologne. Even advertising’s started to move with the times – Twitter’s new TV tie-in represents some serious joined up thinking. I’m a big fan of the clever remarketing Facebook’s now offering via its FBX platform (there’s some golden potential for Social Commerce in them there hills).
Hey, look! It’s a Friday! That must mean yet another company unveiling its great new social commerce campaign which ISN’T ACTUALLY SOCIAL COMMERCE.
NB: this also happens on other weekdays plus, occasionally, if the agency who’ve been commissioned to come up with this stuff are charging enough, Saturdays and Sundays.
