80% of January Sales are over by January!

80% Of January Sales Are Over By January!

Five social strategies for maximising your January Sale

With January sales starting earlier and earlier, most have run out of steam by the time January even begins.

‘New Products Added!’ claims don’t work and the high street is already awash with ‘70% off messages’, so how are you going to ensure your campaign gets long-lasting cut through?

Here are our tips for using Social-Ccommerce to launch and maximise the potential of your January Sale:

1. Get your social audience involved early. As we approach the tail end of December use Facebook, Twitter and Pinterest to ask your audience what they want to see in your sales. Make them feel like they’re curating the campaign.

2. Sometimes less is more. It’s tempting to launch all your offers on day one, but hold some back. Treat them as mini-marketing hand grenades and launch them regularly throughout the duration of the campaign.

3. Make some of your offers exclusive to your social audience. Low-volume, so it feels exclusive, and high-discount will create buzz and excitement. Launch them mid-way through the January Sales and you’ll get people talking about your campaign again.

4. Get shoppers in the first 2-weeks of


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We all agree, right? Affiliate marketing is starting to suck.

We all agree, right? Affiliate marketing is starting to suck.

It's amazing how candid people can be when they don't realise (or don't care) thatyou're listening. Here's a direct quote from a chap called Chris Rempel who works as an affiliate marketer. We're not saying it's representative, but... well, just take a look:

"Remember that most people still honestly believe – and follow – the bullshit myth about 'great content' and 'great user experience'. Exploit this for all it’s worth by outranking them with swaths of cheap, shitty links – and passable content."

Charming, innit? If you'd like to read more of this stuff, feel free to click the quote and explore his website. He's a bit of a hero to black hat affiliates, and he's made a lot of money out of doing this stuff - so, hey, he must be doing something right.

But not for you. And wasn't that supposed to be the point of affiliate marketing?

Let's back-track a little. Back in the mid-'90s, some very bright sparks (among them Amazon - lest we forget how the big A rose to such prominence) realised that the entire internet could serve as retail outposts for their online stores. Why spend a fortune advertising then converting on your site when,


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Exclusive infographic: get your social audience shopping

Exclusive infographic: get your social audience shopping

Lots of people ask us to lay out the future of e-commerce in one sentence. They want us to explain how they can exchange their social currency for real ROI, but they don't want us to take any longer than 15 seconds. They're desperate to learn about how everything is changing and how they can stay one step ahead, but they're really bursting for the loo.

Well, we know you're in a rush. And a picture says 1,000 words (more if that picture also features some words!). Hence infographics. Here's ours, explaining how gamification + plus e-commerce + social can transform your business. 

Of course, if you have a little longer, we'd be happy to talk you through it and share even more of our inside knowledge. Just get in touch and we'll help you get your social audience shopping.

Exclusive infographic: get your social audience shopping


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Five ways gamification can ignite your retail sales

Five ways gamification can transform retail

I have no idea how fruit machines work. Sure, I get the 'line up three bunches of cherries to win' classic, but the all-singing-all-blinking monstrosity that mocked me in the pub yesterday? Absolutely clueless. And yet, somehow, its combination of twinkly lights, bashy buttons and blippy noises had me chucking coins into it like owning money was going out of fashion.

That's because, as a species, we're far more likely to engage with something if there's an element of gaming involved. I'm sure there's an evolutionary imperative behind all this: if you took a chance on the lady monkey with the weirdy, opposable thumbs, there was a better chance your offspring would survive the great banana famine of 7,000,000 years BC. That kind of thing. Don't ask me, ask Richard Dawkins.

Anyway, we love gaming (and its sidekick, competition), and the introduction of these elements - conceptually known as 'gamification' - into any environment works wonders. The LinkedIn profile completeness bar is a famous example, and rightly so: users fill in more and more info to achieve a 100% complete 'score' and, in so doing, provide mountains more data back to LI, its users and, of course, its


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Currys got this so wrong. Tesco got it so right.

Currys & Tesco

We're living in pretty cool times. We've invented duster socks for cats. Science has blessed us with bacon-scented cologne. Even advertising's started to move with the times - Twitter's new TV tie-in represents some serious joined up thinking. I'm a big fan of the clever remarketing Facebook's now offering via its FBX platform (there's some golden potential for Social Commerce in them there hills).

So, when I see dumbo, dumb-ass, dum-dum advertising like the Currys Adwords example below, I just despair:

Currys advert

First, I was served this ad in early June, a massive 82 days until the next bank holiday (thanks for reminding me - guh). Secondly, it's Officejet, folks. Capital O. Like you might find in the sentence: "Oliver worked on the Currys account but now flips burgers for a living." Thirdly, how much is it again? "xxx"? I'm not sure I can stretch to that much. And finally, perhaps worst of all, the link leads to a search results page on the Currys website which doesn't even feature the HP printer in question. Or, in fact, any printer.

Ah well. Balls-ups happen (although it doesn't take a genius to proof-read an ad and set it to expire). But that's


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