Jamie Oliver's recipe for business growth

If you've been following the massive hoo-ha about the BBC removing recipes from its website, you'll know how passionate the UK public are about them. So it's no wonder that 'Jamie' - the award-winning food & travel magazine from celebrity chef Jamie Oliver, which features over 75 recipes in each and every issue - is one of the UK's best loved publications.

We love it when we come across products which are all about passion, because they're a natural fit for our refer-a-friend technology. If you're into cooking, you're bound to know others who are, too. Even if you're hopeless in the kitchen but love visiting great restaurants, trying new street food, learning from the world's greatest chefs and winemakers and discovering hot new gastronomic destinations, then your friends are highly likely to share those passions.

That makes sharing natural, and subscriber-get-subscriber referrals simple - providing you're using the right platform to incentivise and facilitate those referrals. That's where we come in, of course, and we're delighted to announce that the 'Jamie' team have come to us to power their brand new refer-a-friend programme.

We're also really excited that they're using one of our platform's unique features - tiered rewards


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Bauer, Future & Immediate Media Innovate To Drive Subscriber Growth

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Leading UK Magazine Publishers Drive Subscriber Growth from Referrals

After a difficult decade for the global magazine industry, beset by competition from abundant free content online and peer to peer sharing of copyrighted information, 2015  was predicted to be the year that digital revenue gains finally outweighed falling print revenue. So it is encouraging to see the UK, with its long and illustrious history of printed magazines and pamphlets, leading the way in adopting innovative solutions to drive subscriptions growth across print and digital, as seen in the recent PPA ABC Consumer Magazines Report in August 2015

An example of how the UK's leading magazine publishers are embracing the opportunities offered by digital to drive subscriber growth was our announcement on the occasion of the Professional Publishers’ Association’s ‘Customer Direct Conference’ at the Jumeriah Carlton Tower Hotel in London, on 18th November 2015 that each of Bauer Media, Future Plc and Immediate Media will integrate the Buyapowa software into their magazines’ websites.

Thanks to Buyapowa's easy to use sharing tools, each of these publishers will enable and empower existing loyal magazine subscribers to recommend, straight from the magazines’ websites or from newsletters, that friends, family and colleagues try out


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"Native advertising is evil", unless...

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An extremely thought-provoking article appeared in The Guardian this week, written by the advertising analyst, Bob Garfield. Via a rather delicious Faustian metaphor, he accuses the publishing industry of selling its soul in its acceptance - possibly even its celebration - of native advertising: sponsored content which serves a brand agenda masquerading as editorially created copy. Or, as Fleet Street's finest used to call it, advertorial.

We'll not explore the ethics of native advertising here. Bob Garfield makes a tremendously compelling case, so compelling in fact that Dr Paul Marsden of Digital Intelligence Today sums up his argument as "native advertising is evil". Certainly, there's a sizeable wolf-in-sheeps-clothing hue to the whole practice, a tacit industry understanding that most advertising is so grubby every possible measure should be taken to ensure that the public doesn't recognise an ad as an ad.

Which seems thoroughly barking to me.

If you're worried that the public will find your adverts underhand or conniving, surely the answer isn't to disguise them as something fluffier. The answer is to make them less underhand and less conniving. To do that, you need to address two fundamental problems with just about all advertising, branding and marketing today:


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Turf war! Retail VS Publishing.

Turf war! Retail v publishing

The French word for shop is 'magasin'. We reckon they're onto something, the French (beyond the nice art and the poodles and stuff), because magazines and retail go together like snails and garlic butter.

Except it's the wrong way round. Instead of publishers exerting their incredible influence and ready-made audiences to do something magical with retail, they've let the shopkeepers jump them gun on them and launch their own magazines.

And now, guess what? Tesco Magazine is the most read publication in the UK. Bigger than The Daily Mail. Bigger than The Sun. Bigger than Cage And Aviary Birds. Amazing.

It's time for the publishers to fight back, but making pennies from a cruddy bolt-on affiliate store is not the answer. Social commerce is the answer. Here's five big reasons why:

1) Social Commerce is a form of e-commerce that editors can get behind; it allows editorial teams to curate a product roster and add real value to an e-commerce offering.

2) At the same time, social commerce empowers readers rather than exploiting them. It helps grow community by rewarding readers instead of scaring them off with hard sales.

3) Rather than making a slim margin from sales (or an


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