The Book People’s new referral scheme

The Book People, the UK’s favourite discount bookseller that aims to make books available and affordable to everyone, has turned to Buyapowa to enable and empower all book enthusiasts to refer friends and family.

By joining the Book People, members gain access to an extensive range of hand-picked books, gifts, toys and stationery, often at up to 75% off RRP. But now thanks to the Buyapowa Refer-a-Friend platform, all members can now also recommend that friends try the service with an enticing additional 15% off their first purchase. As a thank you for bringing new members, each successful referral also earns that member 15% off their next purchase.

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“Native advertising is evil”, unless…

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An extremely thought-provoking article appeared in The Guardian this week, written by the advertising analyst, Bob Garfield. Via a rather delicious Faustian metaphor, he accuses the publishing industry of selling its soul in its acceptance – possibly even its celebration – of native advertising: sponsored content which serves a brand agenda masquerading as editorially created copy. Or, as Fleet Street’s finest used to call it, advertorial.

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