Buyapowa Showreel October 2015

Covering five of the key sectors in which we work - retail & ecommerce, style & fashion, mobile networks, online gaming and premium & luxury - we take a look at how some of the world’s biggest brands and retailers are using the Buyapowa platform to drive and track word-of-mouth sales. Enjoy the video

If you'd like to see some case studies, or if you fancy a full demo of our platform, we'd love to hear from you. Just email us at hello@buyapowa.com.

Let's Talk Referral Marketing

Whether you are new to to referral marketing or are 'an expert' having already implemented or built your own scheme, then drop us a line as we would love to share what we have learned working with over 100 of the World's leading brands and retailers!


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REFER-A-FRIEND 'HOW IT WORKS' VIDEO

Acquiring new customers is tough. But imagine if 20% of them could be acquired as the result of an intro from an existing customer. That’s the kind of result being achieved by companies using Buyapowa’s introduce-a-friend platform.

It plugs seamlessly into your existing website or app. Simply turn it on and it incentivises and equips existing customers to engage, to share and to acquire new ones for your business. Again and again and again. Here’s the leading online beauty retailer FeelUnique, use Buyapowa’s platform to get their existing shoppers recruiting their friends. Enjoy the video

 

If you would like to know more then drop us a line or simply book a demo.


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HOW TO: drive shoppers into physical stores using social

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Do you work in retail? Does the word 'multichannel' feature in your title or your job spec? Then you probably spend every working hour figuring out how to harmonise your online and offline offerings: developing strategies, finding synergies and delivering sales across channels.

But I bet you've ignored social - especially when it comes to using social to deliver sales instore.

Don't worry. It's not too late to start, and we're going to give you some fuss-free ideas any retailer can implement which are guaranteed to make a real difference. Sounds good? Then, let's go...

We’ve all seen how social can dramatically expand reach, decrease acquisition costs and drive sales (just flick through this blog for 1001 examples). And social is, essentially, a digital medium - so it makes a certain amount of sense that it should be used to guide potential customers to digital destinations. But only using social to power e-commerce is like only using your car to drive to streets beginning with vowels: a massive underuse of available resources.

Of course, if you do want to use social to help your physical offering, you need to focus on footfall. Footfall is everything in the world of


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Brands listen up; get your products off the shelves - and put them on pedestals instead!

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Place your products where they belong: on pedestals

Ecommerce has rewritten the playbook for Direct to Consumer (or ‘D2C’). Where once it meant clunky mail-order, 28-day delivery windows and fulfilment courtesy of a man with a van, it now means state-of-the-art payment processing, next day shipping and as many whizz-bang plug-ins as your server can handle. More importantly, D2C lets brands develop their relationship with their customers at the most pivotal point: the bit where they stop looking up and start coughing up. That’s huge.

So why is most D2C so painfully uninspiring? Let’s take a look at Dyson for a second. You’d expect the most innovative company in the UK to do something really different and exciting with the ‘Shop’ section of their website, but no. You browse to a category, you choose a product, you add it to a basket and you checkout. That’s exactly the same, innovation-free experience you’d have at Currys, or Amazon, or John Lewis. The only real difference? You’re likely to pay about 25% less if you shop around than if you buy direct.

Which is crazy. Brands should be putting their products on a pedestal, not on


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Entertainment retail in 2015: as much fun as a Soviet potato queue

Entertainment retail: about as much fun as a Soviet potato queue

Why is it that one of the most creative industries on the planet chooses to sell their wares in such a boring unimaginative way? Entertainment retail has been ripe for reinvention for a long time, so thank goodness the studios are finally stepping up and having a go.

When it comes to selling online, the entertainment industry has always been more “Frankly, my dear, I don’t give a damn” than “I’m gonna make him an offer he can’t refuse.” You take your product - be it a movie, an album, a book, whatever - you chuck the packshot next to an ‘add to basket’ button and you wait for Joe Schmo to come along and purchase. From Joe’s point of view, he browses or searches, he clicks and fills in some forms, then he waits - either for a package to land on his doormat or a download to land on his hard drive. It’s an experience more akin to queuing in a Soviet potato queue than cascading into a world of fantasy and imagination.

Which is weird. Because this is the entertainment industry. It’s supposed to be about pushing boundaries and making dreams


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