When your customers are fashion forward females aged 12 to 25 years old, that means you're targeting perhaps the most connected customer generation of all time. And, when you're selling a passion product like clothes - something people absolutely love talking about - it's makes perfect sense to harness that excitement and social buzz and turn it into actual sales.
That's why PrettyLittleThing, the super-fast-growing colourful and edgy online retailer for fashion-savvy young women, has chosen to launch its first referral marketing scheme with Buyapowa.
Referral works so brilliantly in the worlds of fashion, style and beauty because there's a pull side (as people seek inspiration from celebrities, friends and fellow members of their fashion tribes), but there's also a massive push side, too. When we see something that would be perfect for a friend, we don't just keep that to ourselves; we get straight on our phones, tablet or computer and tell them about it. We want to share. The trick is to make that sharing as simple as possible and to oil the wheels with just the right amount of rewards and incentives - which is where Buyapowa's award-winning platform comes in.
To encourage existing customers to get