It's the final(ist) countdown

We're delighted to announce that PrettyLittleThing.com's hugely popular referral programme, powered by Buyapowa, has been named as a finalist in this year's Drapers Awards.

Celebrating the best of the best in fashion retailing, the Drapers Awards are the most highly-respected industry awards, and we're especially honoured to be nominated in one of the most hotly-contested categories - Best Innovation in Fashion Retail - recognising that our unique twist on referral marketing is breaking new ground.

When you're selling a passion product like fashion, it makes perfect sense to try and harness all the excitement and social buzz around your brand and turn that into actual sales. Particularly when your customers are fashion-forward females aged 12 to 25 years old: perhaps the most socially savvy and connected customer generation of all time.

But, having carefully developed a distinct colourful and edgy brand personality, PrettyLittleThing.com couldn't just serve up a staid cookie-cutter referral scheme. And that's why they came to Buyapowa, taking advantage of the unrivalled depth of experience within our team, and our cutting-edge white label platform with its unique advanced sharing, smart-rewarding and gamification tools.

We'll be honest: it was brave of PrettyLittleThing to apply technology and innovation


▸ Continue reading

PrettyLittleThing's referral scheme in 3 minutes

When PrettyLittleThing.com, the website which has rapidly established itself as the preferred destination for fashion forward females aged 12 to 25 years old, decides to launch its first customer referral scheme then surely you would curious to know more?

If you haven't already seen PrettyLittleThing's brand new scheme, the short video will give you a quick tour.

Enjoy the video!

PrettyLittleThing is just one of many leading fashion and beauty brands and retailers that have put their trust in the Buyapowa referral marketing solution. If you'd like to see some case studies, or if you fancy a full demo of our platform, we'd love to hear from you .

Just drop us a line and we can share what we have learned about referral marketing from working with over 100 of the World's leading brands and retailers!

See Recent Buyapowa Client Activity:


▸ Continue reading

Notre dernier joli petit lancement

Lorsque vos consommateurs sont des jeunes filles entre 12 et 25 ans à la pointe de la mode, vous ciblez probablement la génération de consommateurs la plus connectée de tous les temps. Et lorsque vous vendez un produit passion comme des vêtements - un sujet dont on adore discuter - il est parfaitement logique de tirer parti de cet engouement et de ce buzz social pour les convertir en ventes bien réelles.

C’est pourquoi PrettyLittleThing, le distributeur en ligne en très rapide expansion d’une gamme de vêtements colorés et tendance pour jeunes femmes modeuses et averties, a choisi de lancer son premier programme de parrainage digital avec Buyapowa.

Le parrainage fonctionne particulièrement bien pour les secteurs de la mode, des tendances et de la beauté parce qu’il est motivé par la demande : on cherche l’inspiration auprès des célébrités, amis et membres de notre « fashion tribu ». Mais également par l’offre : lorsque nous voyons quelque chose qui pourrait plaire à un ami, nous ne le gardons pas pour nous. Nous nous précipitons sur notre téléphone, tablette ou ordinateur, nous voulons partager. Le tout est de parvenir à ce que ce partage se fasse le plus simplement possible


▸ Continue reading