Buyapowa acquires RewardStream

Business combination creates the first truly global leader in referral marketing

Buyapowa Ltd is pleased to announce that it has acquired RewardStream, a leading provider of referral marketing solutions for telecommunications, financial services and e-commerce. Together the two companies have created the first truly global enterprise referral marketing platform with programs in over 27 countries.

Formed in London in 2011, Buyapowa provides refer-a-friend solutions for brands and retailers including Expedia, Gap, L’Occitane, Vodafone, Desigual, and Zalando, Europe’s largest online fashion retailer. By bringing on board the experience and passion of RewardStream’s North American team, the organization is now perfectly positioned to make referral marketing - already the most effective form of new customer acquisition - a must-have tool for enterprise-scale brands and retailers across the globe.

As the de facto provider of referral technology to the UK telecom industry, Buyapowa recognised a natural synergy with RewardStream, who is the leader in the North America telecom industry. In addition to Vodafone, Buyapowa proudly works with many of the other major European mobile networks, including: EE, BT, Three and Telefónica’s O2. In North America, RewardStream powers the referral marketing platform for major national brands including Sprint, Boost Mobile,


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These are a few of our favourite things

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Here are some of our favourite current campaigns, powered by Buyapowa's unique social selling platform. Have a browse, they might just inspire you.

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Paddy Power, Enhanced Price Store

The betting giant's Enhanced Price store is a 21st Century reinvention of the classic member-get-member customer acquisition campaign. By offering better odds on key bets to punters - providing they get their friends in on the action, Paddy Power have picked up loads of new customers while entertaining and rewarding their core fans. Everyone's a winner!

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Hachette Children's Books, Books With Bite

Hot on the heels of their sell-out 'How To Train Your Dragon' Co-buy, Hachette Children's Books returned with a campaign that made the very most out of Buyapowa's co-creation tools. By giving young adult book fans a chance to vote on which books would be put into a bundle (also sold via the Buyapowa platform), they generated masses of buzz, evangelism and earned social media. Tasty stuff.

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Hodder & Stoughton, Mick Fleetwood autobiography

To generate pre-sales, buzz and word-of-mouth for Mick Fleetwood's hugely-awaited autobiography, we're powering a campaign for Hodder and Stoughton that will send one lucky winner to Washington DC to meet the man himself after watching a Fleetwood


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Debenhams + Buyapowa: this season's must-have collection

Debenhams

We've just gone live with our first campaign for Debenhams. It goes without saying that we're super-excited, and we really think social shopping's going to help them shake things up on the high street in the run-up to Christmas.

We'd publish the full press release here, but we'd rather let these fine people do our talking for us...

Brand Republic The Drum Yours Magazine Essential Retail

We'll be unveiling the secret technology which Debenhams, among others, are using at an exclusive webinar later this month. We'd love for you to attend. Just hit the button below to book your place and we'll see you there. 

BOOK YOUR PLACE


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Tesco expands social selling approach to Tesco Direct

Tesco Direct

Retail giant Tesco launches new social selling campaign with social technology platform Buyapowa 

To drive word-of-mouth sales around its Direct range, Tesco will offer a series of deals and rewards starting with their Entertainment category

NEWS RELEASE

London, 05/08/14 – The UK’s largest retailer Tesco has today launched a new word-of-mouth social selling campaign for its Direct range of products, in partnership with social selling platform Buyapowa. Building on Tesco’s previous experience of social selling with its Grocery division, the campaign enables customers to shop for great deals and earn exclusive rewards when pre-ordering the latest video games, such as new game-of-the-year contender ‘Destiny’.

Aside from using the innovative Co-buy mechanism to lower the price of products as more people shop, customers will be able to win exclusive rewards by creating the biggest buzz via social media. Prizes such as free games, merchandise and bonus content will also be on offer to those who can encourage the most friends to buy into the deals.

This introductory Co-buy on the entertainment products in Tesco’s Direct range will shortly be followed by further Co-buy offers across a broad range of products, as the retailer looks to extend the


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NBCUniversal uses social to reinvent entertainment retail

NBCUniversal

NBCUniversal launches social-selling campaign with social-technology experts Buyapowa.

New campaign reinvents online retail for entertainment sector, giving fans the chance to choose their own special offers and exclusive experiences.

NEWS RELEASE

London, 28/7/14 – NBCUniversal, one of the world’s largest media and entertainment companies, launches a new social media campaign today, designed to drive sales by putting power into the hands of the consumer and enabling fans to influence the products and deals they are buying.

Run with the support of the leading experts at Buyapowa, the series of Social Sales campaigns will offer film fans the opportunity to customise their own deals, and allow them to improve the offer for everyone by encouraging their friends and family to buy into the same deal. As well as improving the offer, customers will also be able to vote on exclusive content to be included, such as personalised DVD sleeves, custom box-sets and bonus content.

NBCUniversal won’t just be 'shifting products', they’ll be working with the fans to create products. They’ll reward their passion and evangelism with money-can’t-buy access to their favourite stars and influence over their favourite titles. They’ll be selling entertaining things in


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