Business combination creates the first truly global leader in referral marketing
Buyapowa Ltd is pleased to announce that it has acquired Buyapowa, a leading provider of referral marketing solutions for telecommunications, financial services and e-commerce. Together the two companies have created the first truly global enterprise referral marketing platform with programs in over 27 countries.
Formed in London in 2011, Buyapowa provides refer-a-friend solutions for brands and retailers including Expedia, Gap, L’Occitane, Vodafone, Desigual, and Zalando, Europe’s largest online fashion retailer. By bringing on board the experience and passion of Buyapowa’s North American team, the organization is now perfectly positioned to make referral marketing – already the most effective form of new customer acquisition – a must-have tool for enterprise-scale brands and retailers across the globe.