Buyapowa and Morgans Hotel Group launch the world’s first luxury hotel referral programme

In conjunction with the Morgans Hotel Group, Buyapowa are excited to announce the world’s first referral marketing programme for a luxury hotel. The innovative scheme equips and incentivises guests and diners at the celebrated Mondrian London Hotel to encourage their friends to stay, eat or drink at the hotel and its iconic restaurant, Sea Containers.

By working with Buyapowa, the world-leaders in referral marketing technology - who also power programmes for brands including ASOS, Ocado, L’Oréal and Telefónica - Morgans Hotel Group have been able to implement their ground-breaking scheme ahead of schedule and with zero IT overheads.

The programme enables diners past and present to visit the seacontainersrestaurant website and share a unique link with their friends - via email, their favourite social network or any mobile messaging app, including SMS and WhatsApp. Any friend visiting their link will be given a code entitling them to a generous saving when they dine at Sea Containers and, once they do, the referrer who sent them will receive a voucher eligible against their next visit.

While the sharing takes place digitally, prospective diners will be able to activate their incentive whether they choose to book online, or even if


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A quick tour of Space NK's Refer-a-Friend Programme

When Space NK, the innovative and internationally respected cosmetics retailer, drives new customer acquisition by empowering and enabling its existing customers to refer their friends and family, then surely that merits a closer look?

If you haven't already seen Space NK's very successful Refer-a-Friend Progamme, this short two minute video will give you a quick view of how it works.

Enjoy the video!

Space NK is just one of many leading beauty brands and retailers that have partnered with Buyapowa to drive new customer acquisition. If you would like to know more, please drop us a line.

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Space NK: Three is the magic number

When it comes to referrals, one size definitely does not fit all. What works for a supermarket won’t work for a luxury fashion brand. What works for a mobile phone network won’t work for a casual dining chain. And, if there’s one sector which is all about finding the perfect match, it’s premium beauty - where the slightest variation in shade, smell or effect can make a massive difference.

So, it’s no wonder that the refer-a-friend programme from celebrated cosmetics retailer, Space NK, is every bit as customised - and that’s something they’ve only been able to achieve by using the uniquely-configurable Buyapowa platform. Unlike standard referral programmes, where advocates receive a reward each and every time they get a friend shopping, SpaceNK are holding back their extra-generous reward until a participant gets three friends shopping.

Now, that wouldn’t work for, say, an automotive brand but, in the world of premium beauty - where every customer is likely to have numerous friends with similar taste and style - it makes perfect sense. And, it’s something SpaceNK are able to double-down on with another unique Buyapowa feature: the referral leaderboard, where the


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OKA Direct: Invite-a-Friend

When a leading retailer renowned for beautiful luxury furniture and home accessories like Amara rethinks customer acquisition, perhaps that would merit some investigation?

If you haven't already seen OKA Direct's new Invite-a-Friend Scheme, then the video below will run you through a customer journey.

Enjoy the video!

OKA Direct is just one of a rapidly growing number of leading brands and retailers that have implemented the Buyapowa referral marketing solution. If you'd like to see some case studies, or if you fancy a full demo of our platform, we'd love to hear from you .

Just drop us a line and we can share what we have learned about referral marketing from working with over 100 of the World's leading brands and retailers!

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