Buyapowa and Morgans Hotel Group launch the world’s first luxury hotel referral programme

In conjunction with the Morgans Hotel Group, Buyapowa are excited to announce the world’s first referral marketing programme for a luxury hotel. The innovative scheme equips and incentivises guests and diners at the celebrated Mondrian London Hotel to encourage their friends to stay, eat or drink at the hotel and its iconic restaurant, Sea Containers.

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A quick tour of Space NK’s Refer-a-Friend Programme

When Space NK, the innovative and internationally respected cosmetics retailer, drives new customer acquisition by empowering and enabling its existing customers to refer their friends and family, then surely that merits a closer look?

If you haven’t already seen Space NK’s very successful Refer-a-Friend Progamme, this short two minute video will give you a quick view of how it works.

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Space NK: Three is the magic number

When it comes to referrals, one size definitely does not fit all. What works for a supermarket won’t work for a luxury fashion brand. What works for a mobile phone network won’t work for a casual dining chain. And, if there’s one sector which is all about finding the perfect match, it’s premium beauty – where the slightest variation in shade, smell or effect can make a massive difference.

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