In conjunction with the Morgans Hotel Group, Buyapowa are excited to announce the world’s first referral marketing programme for a luxury hotel. The innovative scheme equips and incentivises guests and diners at the celebrated Mondrian London Hotel to encourage their friends to stay, eat or drink at the hotel and its iconic restaurant, Sea Containers.
By working with Buyapowa, the world-leaders in referral marketing technology - who also power programmes for brands including ASOS, Ocado, L’Oréal and Telefónica - Morgans Hotel Group have been able to implement their ground-breaking scheme ahead of schedule and with zero IT overheads.
The programme enables diners past and present to visit the seacontainersrestaurant website and share a unique link with their friends - via email, their favourite social network or any mobile messaging app, including SMS and WhatsApp. Any friend visiting their link will be given a code entitling them to a generous saving when they dine at Sea Containers and, once they do, the referrer who sent them will receive a voucher eligible against their next visit.
While the sharing takes place digitally, prospective diners will be able to activate their incentive whether they choose to book online, or even if