Financial Services: why the industry needs to rethink its loyalty strategy

FSloyaltyExpI

The digital age hasn’t been kind to the financial services industry. On the one hand, online banking and self-serve product applications have facilitated enormous growth and resource streamlining. On the other hand, there’s no such thing as loyalty anymore. A quick scan for ‘credit cards’ on Google gives a top search result for a price comparison site. And the second result? Another price comparison site. That’s before Wikipedia’s even defined what a credit card is.

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Analysis: Paddy Power are favourites to revolutionise social

Paddy Power In-Play

“Every man”, said Paddy Power CEO Patrick Kennedy on a recent call with city analysts, “over the age of 18 on Facebook in the UK is connected to at least one Paddy Power fan.”

Them’s fighting words and, being a) a man, b) in the UK and c) waaaay older than 18 (weep), I thought I’d give it a go. Guess what? I’m connected to three Paddy Power fans. Turns out that hot air wasn’t nearly hot enough.

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Competitions are officially worthless

Competitions are officially worthless

We’ll keep this one short but sweet. In fact, you only really need to read the quote in bold below. It’s a biggie. So, here we go…

We had a fascinating meeting with the Marketing Director of a consumer goods giant this morning. It would be wrong to name names, but this company’s high up in the Forbes Global 2000, they’re a household name brand. And one line struck us hard. It should strike you hard, too:

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