Peru innovates, the UK waits…

The UK is rightly celebrated as the ecommerce nation. So, it’s puzzling that the premier department store in an emerging market like Peru should take the lead and introduce a referral programme ahead of the likes of John Lewis, House of Fraser, Selfridges, Debenhams and Harvey Nichols. But that’s exactly what’s happening today, as Oechsle – part of Peru’s multi-billion-dollar Intercorp conglomerate – has gone live with their exciting new referral programme, powered by Buyapowa.

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