The ultimate laggards: why are some brands still not using online referral programs?

Offline vs Online Referrals
 
It seems crazy that, almost fully 30 years since the birth of the internet, some brands still don’t use online referral programs. Instead, they persist with old fashioned referral programs that are fully or partly offline, often requiring a potential referrer to fill in an online form (or even a paper form) with the details of the friend that they want to refer, so that the brand can then reach out to that person by telephone or email.

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