The gaming industry hosts some of the most globally well-known and successful referral programs. Across the world, more than a billion and a half people are gaming, and about 700 million people are playing online games. Online gaming has become a much more mainstream activity in recent years and no particular age group or gender dominates the playing field. However, some research indicates that the average age of a gamer is around 31.
When an online gaming brand as innovative as Welton Play’s Fun88 rethinks customer acquisition, I guess you would be interested to know more?
Unfortunately, due to some clever IP address detection and redirects, you won’t be able to see Fun88’s new Refer-a-Friend Scheme unless you live in South East Asia, so we prepared this short video to show you how it works.
Covering five of the key sectors in which we work – retail & ecommerce, style & fashion, mobile networks, online gaming and premium & luxury – we take a look at how some of the world’s biggest brands and retailers are using the Buyapowa platform to drive and track word-of-mouth sales. Enjoy the video!
If you have been following the business pages lately you cannot help being struck by the huge changes underfoot in the online gaming industry with mega-mergers between Betfair and PaddyPower and GVC beating 888 Holdings to acquire Betwin.
These gaming behemoths have sought scale as a response to spiralling customer acquisition costs, as well as increased tax and regulatory burdens. A profitable customer can often cost hundreds of dollars to acquire. It is refreshing to see a leading online gaming business like Welton Holdings’ Fun88 take an innovative approach to reducing customer acquisition costs.