The Power of Referral Marketing in Gaming

If you didn't see our article in eGamingreview's Digital Marketing, where our CEO Gideon Lask explains why referral marketing is a perfect fit for egaming companies seeking alternative acquisition channels, here it is:

The Power of Referral Marketing

Some industries are all about brand aura. Try buying a shoe-fetishist a pair of Caterpillar workboots for their birthday and persuading her that, hey - they both go on your feet, so they’re just as good as Monolos. Gaming isn’t one of those industries.

Some industries are all about habit and loyalty. Try getting a Mac user to switch over to a Windows PC, or - let’s be honest - anyone to start searching with Bing. Gaming isn’t one of those industries either. Gaming - especially eGaming - is all about acquisition. When you face a continually high churn of customers, and when it’s notoriously difficult to differentiate your offering from that of dozens of close competitors, acquisition is everything.

So, what’s in the standard playbook when it comes to acquisition? Display, SEO, SEM, affiliate, maybe even a bit of social where the rules and regulations permit - basically, anything you can turn on that helps


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Fun88 Hits the Jackpot with Customer Referrals

When an online gaming brand as innovative as Welton Play's Fun88 rethinks customer acquisition, I guess you would be interested to know more?

Unfortunately, due to some clever IP address detection and redirects, you won't be able to see Fun88's new Refer-a-Friend Scheme unless you live in South East Asia, so we prepared this short video to show you how it works.

Enjoy the video!

Fun88 is just one of many leading brands and retailers, across a whole host of verticals, that successfully countered high customer acquisition costs with Buyapowa's referral marketing software. If you'd like to see some case studies, or even see a full demo of our platform, we'd love to hear from you .

Just drop us a line and we can share what we have learned about referral marketing from working with over 100 of the World's leading brands and retailers!

Recent Buyapowa Client Activity:


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Buyapowa Showreel October 2015

Covering five of the key sectors in which we work - retail & ecommerce, style & fashion, mobile networks, online gaming and premium & luxury - we take a look at how some of the world’s biggest brands and retailers are using the Buyapowa platform to drive and track word-of-mouth sales. Enjoy the video

If you'd like to see some case studies, or if you fancy a full demo of our platform, we'd love to hear from you. Just email us at hello@buyapowa.com.

Let's Talk Referral Marketing

Whether you are new to to referral marketing or are 'an expert' having already implemented or built your own scheme, then drop us a line as we would love to share what we have learned working with over 100 of the World's leading brands and retailers!


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Winning New Customers Without Losing Your Shirt!

 

If you have been following the business pages lately you cannot help being struck by the huge changes underfoot in the online gaming industry with mega-mergers between Betfair and PaddyPower and GVC beating 888 Holdings to acquire Betwin.

These gaming behemoths have sought scale as a response to spiralling customer acquisition costs, as well as increased tax and regulatory burdens. A profitable customer can often cost hundreds of dollars to acquire.  It is refreshing to see a leading online gaming business like Welton Holdings’ Fun88 take an innovative approach to reducing customer acquisition costs.

Quite simply, Welton Holdings' Fun88 has gone back to a basic fundamental of marketing: ‘Word of Mouth’. But the innovation is in that by adding the latest generation of innovative Invite-a-Friend marketing software it has ensured that, finally, referral marketing channel can now drive a significant percentage of new customer acquisition.

But first let’s take a quick look at the challenges facing online gaming:

PRESSURE FROM ONLINE MARKETING COSTS, REGULATION AND TAXES

Online gaming is a fiercely competitive industry where, as Tim Stocks reported in April 2015, marketing costs are typically one-third of the operator’s total cost base:

Image: Page 6 of 'Red Roses


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