Referral marketing: fashion’s hottest trend for SS17

We’re extremely proud and humbled to announce new partnerships with two of fashion’s best-loved and most recognisable brands: New Look and River Island.

With a combined total of well over 1,000 stores thoughout the UK, Europe and Asia, both brands are famed for their passionate embrace of everything new – which makes them a perfect for Buyapowa’s innovate take on referral marketing.

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Zizzi top: a multichannel first for the casual dining industry

We’re delighted to announce the national launch of Zizzi’s ground-breaking referral programme, following a successful trial earlier this year. As of today, Zizzi customers will be able to recommend the award-winning Italian restaurant chain to their friends and family and, thanks to Buyapowa’s unique multi-channel referral system, Zizzi will be able to track successful referrals the moment those friends settle their bills in one of their 144 branches across the UK.

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Omnichannel Trends & the Future of Referral Marketing

Not too long ago, many of us were excitedly talking about the multi-channel experience and its anticipated impact on referral marketing. Fast-forward a few years, it’s now omnichannel ruling many of our discussions, and it appears it will continue to do so for some time—which is why we’ve decided to look at omnichannel trends and specifically how they will shape the future of referral marketing.

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