Daily deals: why they need to die... and STAY dead!

Daily deals: why they need to die… and STAY dead!

Ugh. Here's something we thought we'd seen the back of: the daily deal. Oh sure, Groupon and its legion of clones limp on, increasingly irrelevant after alienating merchants and customers alike with unreasonable trading terms and uninspiring products. And the Daily Deal's equally undead relative, the Voucher Site? Well, they're somehow managing to hang on in there, too - eking out a meagre existence by feeding on crumbs of affiliate revenue.

But these things really are the bargain bin of the Social Commerce world. In fact, let's be honest: they're not actually Social Commerce at all. When did you last tweet your friends to say: "Just picked up an amazing voucher for a 30% off meal at Plastic Pizza. You should get one too! #GotNoShame".

So we were amazed (and a little troubled) to see a respectable giant like Barclaycard dipping its toe into this particular stagnant pool - something they've done with their Bespoke Offers site, which claims to offer personalised, daily-deal-style savings to anyone who fancies getting involved. When it launched, industry pundits like Moneysavingexpert.com founder Martin Lewis were quick to point out the worrying lack of exclusives: a large number of the deals on offer were


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