Paddy Power supercharges Summer ‘14 social strategy with Buyapowa

paddypowerbloglogo

Bookmaker turns to social-selling platform Buyapowa to drive word-of-mouth around summer sporting events in UK and Ireland.

Referral marketing campaign to boost customer acquisition and organic reach across social networks.

Co-buying promotions to focus on key events and FIFA World Cup

NEWS RELEASE

London, 03/7/14 – The bookmaker Paddy Power today launches a new word-of-mouth social media campaign, designed to capture the excitement of online audiences across the summer sporting events including the FIFA World Cup.

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Paddy Power supercharges Summer ‘14 social strategy with Buyapowa

paddypowerbloglogo

Bookmaker turns to social-selling platform Buyapowa to drive word-of-mouth around summer sporting events in UK and Ireland.

Referral marketing campaign to boost customer acquisition and organic reach across social networks.

Co-buying promotions to focus on key events and FIFA World Cup

NEWS RELEASE

London, 03/7/14 – The bookmaker Paddy Power today launches a new word-of-mouth social media campaign, designed to capture the excitement of online audiences across the summer sporting events including the FIFA World Cup.

Read more

Analysis: Paddy Power are favourites to revolutionise social

Paddy Power In-Play

“Every man”, said Paddy Power CEO Patrick Kennedy on a recent call with city analysts, “over the age of 18 on Facebook in the UK is connected to at least one Paddy Power fan.”

Them’s fighting words and, being a) a man, b) in the UK and c) waaaay older than 18 (weep), I thought I’d give it a go. Guess what? I’m connected to three Paddy Power fans. Turns out that hot air wasn’t nearly hot enough.

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Is Social Commerce about to transform the betting industry?

Is Social Commerce about to transform the betting industry?

I spend a lot of my time working with clients, figuring out the best way to apply Social Commerce to their calendar, to their brand and to their industry. Sometimes, everything just adds up and it’s a super-easy fit: retail, travel, pharma, FMCGs. Sometimes, it’s not so simple (I’m recalling an interesting discussion with a sewerage wholesaler here – it might have been viable, but the project just smelled a bit ‘off’).

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