Oddbins, the award-winning wine merchant, has teamed up with Buyapowa to empower and enable customers to refer friends and family to the brand.
While Oddbins origins date back as far as 1963, it has earned a reputation for online marketing innovation, being the first high street retailer in the UK to team up with independent wine bloggers. Now by adopting the latest generation of referral marketing, it is enabling all its customers to recommend the brand via email, social networks, Facebook Messenger, Whatsapp, SMS or any digital platform of choice.
From today, customers will get a free bottle of wine for each new customer they refer and the friend they bring to Oddbins will also get a free bottle of wine. However customers have an incentive not only to recommend the Oddbins brand to their friends, but also the wine they should purchase, as their reward for bringing a new customer will be the very same bottle purchased by their friend. And to encourage customers to refer again and again, a customer who brings three new customers to the wine retailer will also get an additional £10 voucher to spend on wine of their choice.
Gideon Lask, Founder and CEO