Who are your Facebook neighbours?

Who are your social neighbours?

Community. Peers. Group. Network. Friends and followers and contacts. There's almost as many terms for 'them people wot you know' in social media as there are social networks. But you know and I know that lots of the people you 'know' are, in fact, complete and utter strangers. Maybe you met them at a conference for three-and-a-half seconds. Maybe you liked their avatar. Maybe they're a friend of a friend of someone you met at a conference who had a nice avatar.

Which got me thinking: do I actually have as much in common with the next person along in Facebook's random ID numbering as I do with some of the people I'm supposedly 'friends' with? Well, let's take a look...

First, I need to find my Facebook ID number. That's easily done by visiting http://findmyfacebookid.com and popping in the URL of my Facebook profile.

Next I need to add and subtract 'one' from that number and visit the neighbouring profiles by appending them to "www.facebook.com/". And here they are (pixellated somewhat to protect the innocent... and me):

facebook neighbours

I was hoping for Barack Obama and Lady Gaga, but no - to the left, there's the lovely


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The incubator effect: why Dell do social commerce better than anyone else

Dell and the incubator effect

It's a bit rough and ready. There's no flashing animation or pumping soundtrack. But this screencast presentation on Social Commerce from Sprinklr and Dell's Steven Tedjamulia is one of the most insightful things we've watched in a long, long time. In it, he focuses on the five core elements which have made Dell real innovators in this field:

1) The Oprah effect - leveraging the power of influencers (something we're equally as passionate about, be those influencers celebrities, online powerhouses or media outlets).

2) The Incubator Effect - see below.

3) The About You Effect - making sure your campaigns are personalised and interactive.

4) The Big Effect - using all the data at your disposal to serve each customer exactly the right content and experience.

5) The Optimal Mix - social networks, the wider internet, your own website: online is now a multichannel environment in and of itself.

So, let's go back to 2) "The Incubator Effect", which is covered from 03:05 onwards - because that's the bit that absolutely nails it for us. In a marketing environment where we're all faced with so many choices (and where campaigns can often take an eternity to get going), how


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The saddest Facebook page in the world

The saddest Facebook page in the world

If ever proof were needed that Facebook Likes are essentially meaningless, just visit Mitt Romney's Page and repeatedly hit 'refresh'. You'll see what we've illustrated in the pic above: his 'Likes' are visibly dropping in real time.

We've never seen that before, and it almost makes us feel sorry for the man. But it's a powerful symbol of how meaningless Facebook 'Likes' are when they don't represent real people with real and abiding enthusiasm.

Here at buyapowa, we've developed a suite of social commerce tools which give people powerful reasons not just to 'Like' your brand, but also to champion it to their friends, to develop a closer relationship with you and, ultimately, to 'vote' for you by purchasing. That's something everyone should like.

Want to know more? Just get in touch, and we'd be delighted to shake your hand, kiss your baby and talk you through our manifesto. Oh, and sort out a trial. We'll do that for you, too.


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