Lyko’s beautiful new referral scheme


Buyapowa are the market leaders in powering world-class referral programmes for the beauty sector, so we’re delighted to announce our new partnership with Lyko – the celebrated Scandinavian beauty and haircare retailer.

With over 40 stores across Sweden and Norway, Lyko stock over 35,000 items from 500 brands, and their new referral programme will enable them to equip and incentivise their huge family of happy customers to get their friends shopping, too. From today, each customer who successfully refers a friend will earn 50 SKR against their next purchase of hair or beauty products. And the referred friend will receive 100 SKR credit to spend with the retailer.

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Winning business with global megabrands: there’s another way

Made In Norway

We were in Norway recently, speaking at a convention. Now, ordinarily, we might baulk at the idea of travelling over 700 miles for one engagement, but it turned out to be a gem of a trip.

Not only did we meet some wonderful people, we also lined up deals with a number of superstar megabrands. The kind of brands which would take years to get in front of, were you to go through their US or UK offices. But, over there in Scandinavia, there’s a real hunger to try out new things, to meet new people, to get business done – and then, once you’ve achieved success together, to champion their pioneering work with you throughout the company’s global network.

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