“Native advertising is evil”, unless…

native_advertising

An extremely thought-provoking article appeared in The Guardian this week, written by the advertising analyst, Bob Garfield. Via a rather delicious Faustian metaphor, he accuses the publishing industry of selling its soul in its acceptance – possibly even its celebration – of native advertising: sponsored content which serves a brand agenda masquerading as editorially created copy. Or, as Fleet Street’s finest used to call it, advertorial.

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If your job is selling subscriptions, it just got a lot easier

How to sell magazine subscriptions

Selling newspaper and magazine subscriptions is the holy grail for publishers. For the price of an acceptable discount, it guarantees a long-term commitment to buy (something any retailer would kill for in this climate), bolsters circulation figures, cements cash flow and delivers a loyal and passionate readership for the title. So, if your job is selling subs, everyone else at the publication should be bringing you cups of tea and giving you foot massages around the clock – you’re the (wo)man.

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We’re reinventing the reader offer with The Mirror

Bargain Power for the Mirror

We’re delighted to be working with Trinity Mirror on a new *co-buying service *which we believe is set to reinvent the notion of the ‘reader offer’. The Mirror Bargain Power channel will launch next week, providing an interactive way for Mirror readers to request, share and enjoy unique deals. It will simultaneously enable some of the UK’s most innovative brands to engage with a whole new audience, earning new and influential social advocates. Exciting stuff! Here’s the press release in full…

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