We originally wrote this article as a guest post for socialmouths – one of our favourite blogs covering social media. We’d strongly recommend joining their mailing list for insightful advice and commentary.
Last year, the blogger Francisco Rosales wrote a brilliant piece asking whether we were ready for Social Commerce. It was a strange time: on the one hand, research companies like Gartner were saying brands were about to start generating 50% of their web sales via social. On the flip-side, F-Commerce (ie, bolting old-fashioned e-stores onto your Facebook Page) had crashed and burned all over Zuckerberg-land, making social selling about as sexy as a yardsale in a cemetery.