Get ahead of the curve: Launch your Refer-a-Friend Scheme in January

So it’s your first week back in the office in 2017.

No doubt you will be relieved to be in the final lap of that almost non-stop 57 day Holiday Sales period that started with Black Friday and stretches up to the end of your January Sales. And even if the Christmas spending bump may be less important for your business these days, we assume that you will probably have been fully focused on the peak sales period since late September.

So as well as taking stock of your own internal sales data and keeping an eye on the early performance indicators from the retail bellweathers like Next, M&S and Debenhams, you will enjoy the freedom to look at the fresh new marketing ideas that will really make a difference for your brand in 2017.

One thing that should definitely be on your agenda is refer-a-friend marketing. Across dozens of verticals, we have seen that customer referrals consistently provide better quality customers at a lower CPA than any other online marketing channels. So if you don't have a refer-a-friend scheme you should be looking at tapping into this channel. And even if you already have an in-house


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80% of January Sales are over by January!

80% Of January Sales Are Over By January!

Five social strategies for maximising your January Sale

With January sales starting earlier and earlier, most have run out of steam by the time January even begins.

‘New Products Added!’ claims don’t work and the high street is already awash with ‘70% off messages’, so how are you going to ensure your campaign gets long-lasting cut through?

Here are our tips for using Social-Ccommerce to launch and maximise the potential of your January Sale:

1. Get your social audience involved early. As we approach the tail end of December use Facebook, Twitter and Pinterest to ask your audience what they want to see in your sales. Make them feel like they’re curating the campaign.

2. Sometimes less is more. It’s tempting to launch all your offers on day one, but hold some back. Treat them as mini-marketing hand grenades and launch them regularly throughout the duration of the campaign.

3. Make some of your offers exclusive to your social audience. Low-volume, so it feels exclusive, and high-discount will create buzz and excitement. Launch them mid-way through the January Sales and you’ll get people talking about your campaign again.

4. Get shoppers in the first 2-weeks of


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