REFER-A-FRIEND 'HOW IT WORKS' VIDEO

Acquiring new customers is tough. But imagine if 20% of them could be acquired as the result of an intro from an existing customer. That’s the kind of result being achieved by companies using Buyapowa’s introduce-a-friend platform.

It plugs seamlessly into your existing website or app. Simply turn it on and it incentivises and equips existing customers to engage, to share and to acquire new ones for your business. Again and again and again. Here’s the leading online beauty retailer FeelUnique, use Buyapowa’s platform to get their existing shoppers recruiting their friends. Enjoy the video

 

If you would like to know more then drop us a line or simply book a demo.


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80% of January sales are over by January

jansale2014

We thought it would be fun to show you how the January sales looked 30 years ago (see video below), when the lure of great discounts could bring the masses to your store.

But for January 2015, with Black Friday, Cyber Monday and even Panic Saturday promotions fresh in shoppers' minds, you're going to need more than just great prices to ensure your January sales don't fizzle out before January even starts.

So, here are our tips on how to use Social Selling to make your New Year sales a lasting success.

First, a look at how we used to do January sales in 1984:

Here are our top five Social Selling tips for January 2015:

1. Involve your social audience early. As we approach the tail end of December use Facebook, Twitter and Pinterest to ask your audience what they want to see in your sales. Make them feel like they’re curating the campaign.

2. Sometimes less is more. It’s tempting to launch all your offers on day one, but hold some back. Treat them as mini-marketing campaigns and launch them regularly throughout the entire campaign.

3. Make some of your offers exclusive to your social audience


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by Peter

80% of January Sales are over by January!

80% Of January Sales Are Over By January!

Five social strategies for maximising your January Sale

With January sales starting earlier and earlier, most have run out of steam by the time January even begins.

‘New Products Added!’ claims don’t work and the high street is already awash with ‘70% off messages’, so how are you going to ensure your campaign gets long-lasting cut through?

Here are our tips for using Social-Ccommerce to launch and maximise the potential of your January Sale:

1. Get your social audience involved early. As we approach the tail end of December use Facebook, Twitter and Pinterest to ask your audience what they want to see in your sales. Make them feel like they’re curating the campaign.

2. Sometimes less is more. It’s tempting to launch all your offers on day one, but hold some back. Treat them as mini-marketing hand grenades and launch them regularly throughout the duration of the campaign.

3. Make some of your offers exclusive to your social audience. Low-volume, so it feels exclusive, and high-discount will create buzz and excitement. Launch them mid-way through the January Sales and you’ll get people talking about your campaign again.

4. Get shoppers in the first 2-weeks of


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