So it’s your first week back in the office in 2017.
No doubt you will be relieved to be in the final lap of that almost non-stop 57 day Holiday Sales period that started with Black Friday and stretches up to the end of your January Sales. And even if the Christmas spending bump may be less important for your business these days, we assume that you will probably have been fully focused on the peak sales period since late September.
So as well as taking stock of your own internal sales data and keeping an eye on the early performance indicators from the retail bellweathers like Next, M&S and Debenhams, you will enjoy the freedom to look at the fresh new marketing ideas that will really make a difference for your brand in 2017.
One thing that should definitely be on your agenda is refer-a-friend marketing. Across dozens of verticals, we have seen that customer referrals consistently provide better quality customers at a lower CPA than any other online marketing channels. So if you don't have a refer-a-friend scheme you should be looking at tapping into this channel. And even if you already have an in-house