O2's Ed Sheeran Priority Concert Social Promotion a Smash Hit!
O2 Priority is hugely loved for its incredible pre-order ticket sales for the biggest shows in town. At the start of the year, it was Lady Gaga’s ARTPOP ball extravaganzas. Now, it’s Ed Sheeran’s history-making show at Wembley Stadium next summer, where he’ll be the first male solo artist to play the world-famous venue on his own -- with no band at all.
O2 knew they already had something super-exciting on their hands and their marketing campaign centred around a beautiful TV / YouTube video showing Ed’s incredible journey to success.
But they also knew that Ed’s fans - the Sheerios - are among the most passionate, dedicated fans in the world. And they wanted to do something just for them
That’s where Buyapowa came in.
'Fan to Fan' Social Promotion
We have already had huge sucess with social selling and engagement campaigns for the likes of Tesco, NBCUniversal and Paddy Power. By helping brands take core fans or early-stage consumers and motivate them to become advocates and peer-to-peer marketers, share products and events with their networks this can dramatically magnify the impact of