NBCUniversal uses social to reinvent entertainment retail

NBCUniversal

NBCUniversal launches social-selling campaign with social-technology experts Buyapowa.

New campaign reinvents online retail for entertainment sector, giving fans the chance to choose their own special offers and exclusive experiences.

NEWS RELEASE

London, 28/7/14 – NBCUniversal, one of the world’s largest media and entertainment companies, launches a new social media campaign today, designed to drive sales by putting power into the hands of the consumer and enabling fans to influence the products and deals they are buying.

Read more