Vodafone and Buyapowa are excited to announce a new refer-a-friend programme for the industry-first dedicated youth-brand, VOXI. The innovative programme will play a key part in Vodafone's marketing campaign for VOXI, and will equip and incentivise customers to encourage their friends to experience the new network's unique benefits, including endless flexibility with no contracts, unlimited calls & texts and free data for social and chat apps.
Given Vodafone's unique history, spanning over 30 years at the forefront of the mobile telecommunications industry, it made sense for them to partner with a referral marketing platform with similar credentials. That's why they've joined forces with Buyapowa - the technology platform behind ground-breaking referral programmes for brands such as ASOS, Expedia and Sky, plus numerous mobile networks including Three, Telefónica's O2, Lebara and BT Mobile.
Drawing on Buyapowa's experience in tailoring referral programmes for multiple demographics with differing wants and needs, Vodafone are, in fact, launching three distinct referral programmes to cater for three distinct groups: happy customers who want to share the love with their friends, brand ambassadors who are driven to celebrate VOXI among their networks and the brand's most passionate advocates - Vodafone employees themselves.
In each case, friends will