Oh, Banksy. Always bang on the money with your witty observations (although - ironic art fact! - this oil on canvas swipe at consumerism didn't actually sell when Sotheby's tried to auction it in 2008). We are totally obsessed with sales, which is why it comes as no surprise that everyone from Buckingham Palace to the 99p Store chain is knocking off money quicker than the late Ronnie Biggs (incidentally, how do 99p Stores have sales?!).
Unsurprisingly, that's led to a slightly busier high street than usual (though not everywhere, it seems), but let's not kid ourselves here: people aren't shopping because the recession's over and they're merrily splashing the cash. They're stockpiling in preparation for the moment the sales end, making sure they have everything they need before that 80% off is actually off.
At which point, everything's likely to get rather bleak.
Traditionally, the post-sales period between leading up to Easter has been retail's time to experiment: click-and-collect, loyalty cards, even the world's first ever online store (1992's Book Stacks Unlimited) all came into being during Februaries past (as did the mobile internet and Facebook, incidentally). So now's definitely the time to plan something fresh and innovative.